From the Gray AreaOnline MarketingScott Peterson 7/18/2024Why Trump merchandise is going through the roof on the internet From shirts and key rings to can coolers: online retailers are making a quick buck with an already iconic photo of Donald Trump.
Online MarketingCommerceScott Peterson 9/8/2023Targeting the big "boys"—Munich startup "Spyra" takes aims at the competition with water guns. Taking aim at the big "boys." Spyra" hopes its fully automatic water guns shoot down the competition and lands it a major piece of a billion-dollar market.
CommerceOnline MarketingScott Peterson 8/31/2023Made in America? Nominal US footwear brand Autry is on pace for EUR 130m in revenue—thanks to the Italians
Online MarketingTalk of the TownScott Peterson 10/10/2022This startup sells water disguised as craft beer—and is valued at over USD 700m
OMR NewsOnline Marketing5/10/2019State of the German Internet 2019: The OMR keynote for OMR19 - including slides