Online Marketing8/22/2024Nine Simple Tips and Tricks to Professionalize Your Google Analytics SetupData is something like the Holy Grail for online marketers. And the good part is: every website or shop operator can relatively easily get so much information about (potential) customers.
From the Gray AreaOnline MarketingScott Peterson 7/18/2024Why Trump merchandise is going through the roof on the internet From shirts and key rings to can coolers: online retailers are making a quick buck with an already iconic photo of Donald Trump.
Online MarketingCommerceScott Peterson 9/8/2023Targeting the big "boys"—Munich startup "Spyra" takes aims at the competition with water guns.
CommerceOnline MarketingScott Peterson 8/31/2023Made in America? Nominal US footwear brand Autry is on pace for EUR 130m in revenue—thanks to the Italians
NewsletterOnline Marketing2/9/2023This is how you choose the right email marketing tool for you and your newsletters.
Online MarketingTalk of the TownScott Peterson 10/10/2022This startup sells water disguised as craft beer—and is valued at over USD 700m
Online MarketingSearch7/22/2021Google Page Experience Update: Measure Core Web Vitals for Free with the Google CrUX Report
Online Marketing3/14/2021The Three Pillars of Email Marketing: Which Tools You Need for Your Newsletters
OMR NewsOnline Marketing5/10/2019State of the German Internet 2019: The OMR keynote for OMR19 - including slides