Scott Peterson 1/25/2024This is the OMR50 for 2024Impressive reach, viral hits and massive exits: these 50 individuals from across the digital space left their mark in 2024.RE
Roland Eisenbrand
Roland has been active as a journalist in the digital industry for more than ten years. As second staff member and Head of Content at Online Marketing Rockstars, he is co-responsible for the development of the Online Marketing Rockstars event to a popular platform and a specialist publisher for the new generation. Before joining OMR, Roland worked for the marketing magazine ONEtoONE.
Contact the author
Articles by Roland Eisenbrand
Scott Peterson 1/25/2024This is the OMR50 for 2024Impressive reach, viral hits and massive exits: these 50 individuals from across the digital space left their mark in 2024.
Scott Peterson 11/28/2023The decentralization of Amazon: How the eCommerce behemoth aims to infiltrate third-party shops and platforms
Scott Peterson 10/10/2023Temu, Shein and Tiktok Shop are reaching deep into their pockets to penetrate Western markets
Scott Peterson 9/15/2023Viral AI dub tool Heygen: Is this the final step for globalizing the creator economy?
Scott Peterson 7/18/2023“Super App” Stanly: Are superstars like Kylie Jenner planning to rebel against Instagram & Co.?
Scott Peterson 2/9/2023For the biggest German YouTube channel, making millions was child’s play.
Roland Eisenbrand & Scott Peterson 12/21/2022Celebrity promo not labeled as advertising: class action lawsuit against Bored Ape Yacht Club
12/9/2022These software tools are indispensable for the business of Urban Sports Club.
Scott Peterson 10/10/2022This startup sells water disguised as craft beer—and is valued at over USD 700m
Roland Eisenbrand & Scott Peterson 9/15/2022With more revenue and increased control, Apple is set to be the dominant global marketing player.
2/15/2022Bored Apes Yacht Club: The monkey business behind the world's most expensive NFTs
Roland Eisenbrand & Scott Peterson 2/10/2022Don’t call them pictures—static meme videos are the latest IG growth hack
11/23/2021What's the latest tool for marketers on Tiktok? Comments. Here's what they're saying.
Sponsored7/5/2019How to get a job and start a career at Google
5/10/2019State of the German Internet 2019: The OMR keynote for OMR19 - including slides
