Talk of the townRoland Eisenbrand & Scott Peterson 2.9.2021A nine-figure exit? How Oceans Apart became a DTC brand worth millionsWhen Swedish private equity firm Altor announced two weeks ago that they would acquire a majority holding of Rise Up Fashion GmbH, it was paid little mind by the business and startup press—let alone .
Talk of the townRoland Eisenbrand & Scott Peterson 1.6.2021Poparazzi: Testflight, Tiktok and pre-orders send app to the top in a flashTalk about a start. The day after launch, social media app Poparazzi ascended to the top of Apple’s App Store in 24 countries. While Poparazzi is without a doubt the darling app of digitally-versed zo
Talk of the townRoland Eisenbrand & Scott Peterson 5.5.2021Trash for cash: Absurdist gross-out vids make major bucks on Facebook Watch
Talk of the townRoland Eisenbrand & Scott Peterson 20.1.2021How two digital nerds from the Fatherland jumpstarted the Clubhouse hype in Germany
Talk of the townSocialRoland Eisenbrand & Scott Peterson 12.1.2021Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
Marketing RockstarsTalk of the townRoland Eisenbrand & Scott Peterson 6.11.2020Playrix: You may not know this billion-dollar gaming company, but you know their ads
Talk of the townRoland Eisenbrand & Scott Peterson 16.10.2020Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn
Talk of the townRoland Eisenbrand & Scott Peterson 1.10.2020Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers
Talk of the townRoland Eisenbrand & Scott Peterson 11.9.2020Metaverse – The full story behind the hottest buzzword in the tech scene
Talk of the townRoland Eisenbrand & Scott Peterson 6.8.2020Is the Clubhouse buzz a sign of bigger things to come for social audio?
Talk of the townRoland Eisenbrand & Scott Peterson 16.7.2020The LinkedIn ranking: Here are the leading LinkedInfluencers and companies
Talk of the townRoland Eisenbrand & Scott Peterson 4.6.2020Calendar Marketing: How media outlets and brands are taking aim at your calendar
Talk of the townRoland Eisenbrand & Scott Peterson 29.5.2020All eyes on Facebook after Giphy takeover
Talk of the townRoland Eisenbrand & Scott Peterson 30.4.2020Google Shopping is now free (sort of)—Should Amazon be worried?
Talk of the townRoland Eisenbrand & Scott Peterson 9.1.2020The enigmatic flywheel trend — what’s behind the marketing buzzword du jour
Marketing RockstarsTalk of the townRoland Eisenbrand & Scott Peterson 5.12.2019$25m in revenue with screenshots–Elon Musk’s marketing masterpiece
Talk of the townRoland Eisenbrand & Scott Peterson 8.11.2019Beating the drop: Bots are no match for this Frankfurt skateshop