Marketing RockstarsRoland Eisenbrand & Scott Peterson 24.10.20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?It could be the most successful ad campaign ever on Tiktok: #YouOwnIt videos have notched approximately 2.3 billion views. And the campaign was developed for cosmetics company MAC by an ad agency fromMarketing RockstarsRoland Eisenbrand & Scott Peterson 24.10.20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?It could be the most successful ad campaign ever on Tiktok: #YouOwnIt videos have notched approximately 2.3 billion views. And the campaign was developed for cosmetics company MAC by an ad agency from
Talk of the townRoland Eisenbrand & Scott Peterson 2.10.2019Uncovering second-hand fashion platform DepopCreating a fashion empire from the confines of your own bedroom—That’s the promise British second-hand marketplace Depop uses to acquire new users. Quite successfully apparently: with more than 10 ...
Content MarketingTalk of the townRoland Eisenbrand & Scott Peterson 13.9.2019Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?
Talk of the townRoland Eisenbrand & Scott Peterson 26.8.2019How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
Talk of the townRoland Eisenbrand & Scott Peterson 19.8.2019These teens generate billions of views with AR effects Instagram and Snapchat
MobileTalk of the townRoland Eisenbrand & Scott Peterson 10.7.2019The answer to “the question is what is the question?” IS your lineup for OMRAS19
Talk of the townRoland Eisenbrand & Scott Peterson 14.6.2019Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of tomorrow
Talk of the townRoland Eisenbrand & Scott Peterson 4.6.2019Getting the drop—Amazon is now betting on the marketing strategy du jour
Talk of the townRoland Eisenbrand & Scott Peterson 20.5.2019This Danish lawmaker grabs votes, where others grab themselves—on pornhub.
MobileTalk of the townRoland Eisenbrand & Scott Peterson 10.5.2019State of the German Internet 2019: The OMR keynote for OMR19—including slides
MobileRoland Eisenbrand & Scott Peterson 26.4.2019The OMR19 New York Jet: Starring the Gimlet podcast king, top digital journalist from The Atlantic and the Amazon Alexa prophet
Talk of the townRoland Eisenbrand & Scott Peterson 26.2.2019Amazon’s cutthroat advertising tactics could cause merchant margins to crash
Roland Eisenbrand & Scott Peterson 20.12.2018Supbot: Did a Torontonian teen turnover 280K with a Supreme bot app?
Talk of the townRoland Eisenbrand & Scott Peterson 8.11.20182 million registrations in 2+ weeks—but what is Initiative Q? The future? The blueprint? Or a scam?
Talk of the townRoland Eisenbrand & Scott Peterson 30.10.2018The scoop on the drop: where did the latest marketing strategy come from and how does it work?
Marketing RockstarsTalk of the townRoland Eisenbrand & Scott Peterson 18.10.20183.4 million impressions with a single posts—the latest reach trick on Facebook
Talk of the townRoland Eisenbrand & Scott Peterson 5.9.2018Shots fired in war against name-brand products: “Wouldn’t you rather buy an Amazon product…”
