Talk of the townRoland Eisenbrand & Scott Peterson 18.6.2018Meme-baiting your way to the top: the Balenciaga playbookLast year, antiquated brand Balenciaga made a sudden return to relevancy as a luxury brand, earning the unofficial label of “hottest brand in the world” and making serious headway to a billion in reveTalk of the townRoland Eisenbrand & Scott Peterson 18.6.2018Meme-baiting your way to the top: the Balenciaga playbookLast year, antiquated brand Balenciaga made a sudden return to relevancy as a luxury brand, earning the unofficial label of “hottest brand in the world” and making serious headway to a billion in reve
Marketing RockstarsTalk of the townRoland Eisenbrand & Scott Peterson 4.5.2018FORTNITE IS UPON US: The strategy behind the Epic Games’ creation taking over the gaming worldFortnite is that rare creation uniting kids and adults around the world. Seemingly overnight, the game’s battle royale mode turned a sputtering IP into a global mass phenomenon. OMR takes a closer loo
MobileTalk of the townRoland Eisenbrand & Scott Peterson 19.4.2018The one and only Scott Galloway in an OMR Podcast exclusive
MobileTalk of the townRoland Eisenbrand & Scott Peterson 6.4.2018State of the German Internet 2018: Where we see the best chances to get ahead in digital marketing
Talk of the townRoland Eisenbrand & Scott Peterson 6.3.2018The bare truth—OMR exposes Vero’s secret to success
MobileRoland Eisenbrand & Scott Peterson 28.11.2017OMR Festival 2018: Metallica’s Lars Ulrich on the world’s biggest metal band
Talk of the townRoland Eisenbrand & Scott Peterson 9.10.2017Share begging and recycled tech vids: traffic tricks a la Axios and Cheddar
Talk of the townRoland Eisenbrand & Scott Peterson 21.9.2017Ellesse: the story of a comeback through digital marketing
Content MarketingRoland Eisenbrand & Scott Peterson 25.7.2017This is the German company behind the nightmarish phone cases on Amazon
Marketing RockstarsSocialRoland Eisenbrand & Scott Peterson 12.4.2017Hope after all: How a Yemeni immigrant built a massive community with science videos
SearchRoland Eisenbrand & Scott Peterson 30.3.2017Is there an adtech giant on the rise in Poland?
Talk of the townSocialRoland Eisenbrand & Scott Peterson 10.3.2017Is this guy really responsible for the Trump presidency?
MobileTalk of the townRoland Eisenbrand & Scott Peterson 3.3.2017The State of the German Internet: The OMR Market Study on the German online industry
MobileRoland Eisenbrand & Scott Peterson 20.2.2017From Dusseldorf to a billion dollar NASDAQ IPO—trivago founder on stage at OMR Festival 2017
Roland Eisenbrand & Scott Peterson 14.12.2016Wanna beef up your conversions? Try a clever targeting campaign with all the fixins
Content MarketingRoland Eisenbrand & Scott Peterson 5.11.2016The Boom and Bust of Song Lyric Pages
Marketing RockstarsRoland Eisenbrand & Scott Peterson 29.10.2016Turning Trash into Cash—The New Generation of Instagram Brand Makers
