SAS® Customer Intelligence 360

The SAS Institute, which is behind 'SAS® Customer Intelligence 360', is considered a pioneer in the field of Customer Analytics and supports over 1,000 customers worldwide in generating added value from customer data. The solution is designed to help companies comprehensively personalize and optimize the customer experience of their end customers across all channels. The modularly designed platform covers the entire value chain in marketing, from planning to recording customer behavior to effective channel control and success measurement. The benefits of the platform, which is packed with numerous analytical functions, include: precise prediction models, self-learning systems, continuous optimization of the customer journey and faster and better decision making.