B2Bware is a B2B commerce platform built from the ground up for wholesale, distribution, and manufacturing – not a B2C solution retrofitted for B2B. At its core is native connectivity to more than 400 systems, including leading ERP platforms such as SAP, Microsoft Dynamics, and NetSuite, as well as CRM platforms and third-party logistics (3PL) providers. The ERP remains the system of record: pricing, inventory, and master data are synchronized from the ERP in real time rather than duplicated within B2Bware. This removes the need for separate middleware layers.
The platform covers the full B2B sales process: from tiered pricing models and customer-specific catalogs to role-based customer portals with approval workflows and automated quote-to-cash processing. Wholesalers can handle bulk orders with tiered pricing, distributors can apply customer-type-specific terms, and manufacturers can manage complex supply chains and extensive product catalogs. The offering is rounded out by analytics and reporting features that support data-driven business decisions. For companies whose ERP does not cover invoicing, B2Bware can optionally take on this function as well.
B2Bware positions itself around reducing manual B2B sales tasks by up to 40% and cutting order processing time from days to minutes. The platform is fully customizable without requiring coding skills and follows European compliance standards. It is used across industries including logistics, construction, electronic and automotive parts, industrial machinery, food packaging, cosmetics, and medical devices. Customers include Doppler, Kienesberger, and Weekend.at, among others.
