Verizon Media DSP

The DSP of the American company Verizon Media, promises to provide unified solutions that can "control all aspects of media buying - from planning to purchase to optimization - across all formats". According to their own claims, the DSP offers simplicity, flexibility, and transparency in media buying and campaign management, which is supposed to increase efficiency and performance. The platform thus combines the company's own programmatic advertising in a marketplace designed specifically for this purpose, through which users have been able to book native ads since 2020.