Listed in the following categories:

Retargeting

emetriq

Name: emetriq
Brand: emetriq
Rating: 0.50 (1 reviews)

0.5 (1)

What is emetriq?

emetriq, based in Hamburg, specializes in data-based online advertising and aims to help advertisers improve the performance of their programmatic online advertising. To this end, the company combines first-party and second-party data in a data pool, which currently contains around 100 million profiles. For activation, customers can either choose from existing segments or have the target group custom tailored. In addition, emetriq is supposed to enable cross-device identification of users. The company was acquired by Deutsche Telekom in 2016.

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This is how users rate the tool

Ease of use

Category average: 82 %

Insufficient

Customer support

Category average: 86 %

Insufficient

Meets requirements

Category average: 90 %

Insufficient

Ease of setup

Category average: 80 %

Satisfactory

Global features

Setup & support

Cloud

On-premise

24/7 support

German-speaking support

Data Privacy

Server location DE

Server location EU

Only EU companies affiliated

EU standard contract

Versions

Free version

Free trial

emetriq Pricing

The provider does not communicate any price information. This is a common practice for software vendors and service providers. Alternatively, you can contact the provider to find out current prices.

emetriq Reviews (1)

What users say about emetriq

There are not enough reviews yet to create a summary.

“Aus Performance-Sicht leider nicht weiterzuempfehle ”

0.5

Older than 12 months

Anne

Validated Reviewer

Online Marketing Managerin at

BAUR Gruppe

1001+ employees
Industry: Fashion

Use cases:

Cross-Channel Advertising

What did you like?

Tolle Ansprechpartner mit regelmäßigem Austausch, Reportingzahlen tagesaktuell abholbar, vor allem Zugriff auf das T-Online Inventar, welches sehr gut das Umfeld der älteren Zielgruppe abdeckt. Mittlerweile wurde das Produktportfolio neben Retargeting auch durch Contextual, Prospecting (Lookalike) usw. Angereichert.

What did you not like?

Algorithmus hat sich mit der Zeit selber nach unten gesteuert. Retargeting war eher Wenig erfolgversprechend.

Which problems are you solving with the product?

Vor allem der Zugriff auf das Inventar von T-Online. Der direkte Austausch zu Neuerungen. Retargeting wurde in dem Zuge ergänzend zu anderen Playern im Markt genutzt.

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