Talk of the townChristian Cohrs 16.2.2023USD 37m in funding. This Youtube car influencer launched his own car marketplace to break away from the mother platform.One of the biggest challenges digital content creators have is overcoming the financial dependence on the platforms through which you have built your reach. Do that and you’re well on your way to winn
Talk of the townRoland Eisenbrand 9.2.2023For the biggest German YouTube channel, making millions was child’s play.Since launching in 2015, Germany’s “Kinder Spielzeug Kanal” channel (Children’s toy channel) has amassed over 20 million subscribers on YouTube and generated more than 10 billion ...
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Talk of the town21.12.2022Celebrity promo not labeled as advertising: class action lawsuit against Bored Ape Yacht Club
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Talk of the town23.11.2022Etoro Founder Yoni Assia: “Out of USD 1.2b in annual revenue, we invest USD 500m into marketing.”
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SearchTalk of the town4.11.2022“It doesn’t matter how fantastic a creative is, if the UX is poor it won’t perform” Jon Cherki CEO & Founder of Contentsquare in the OMR Podcast
Marketing RockstarsTalk of the town28.10.2022How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions
Talk of the town19.10.2022“We did the exact opposite of what banks were doing,” Nobel Peace Prize winner Prof Muhammed Yunus in the OMR Podcast