Native AdvertisingTorben Lux & Scott Peterson 11.8.2023“Golden Glove” winner Manuel Neuer launches food startup
MobileNative AdvertisingOMR Team 31.7.2023Ballers wanted: New German indoor soccer league to launch this year with prominent backing.
Native AdvertisingOMR Team 27.7.2023The great pink hype
MobileNative AdvertisingRoland Eisenbrand & Scott Peterson 18.7.2023“Super App” Stanly: Are superstars like Kylie Jenner planning to rebel against Instagram & Co.?
Native AdvertisingOMR Team 14.7.2023Breakfast cereal shakeup: How young cereal startups are turning to celebrities, pods and protein
Native AdvertisingScott Peterson 6.7.2023“The nature of the problem has changed,” says Yuhki Yamashita, Chief Product Officer at Figma in the OMR Podcast
Native AdvertisingFlorian Rinke and Scott Peterson 22.6.2023The selling power of invention? Brands have found success in feigned tradition
Native AdvertisingOMR Team 16.6.2023From LeBron and Serena to Roger and Götze: Just how successful are athletes as startup investors?
Content MarketingNative AdvertisingTorben Lux & Scott Peterson 9.6.2023Magic The Gathering & Lord of the Rings: One card to rule them all?
Content MarketingNative AdvertisingMartin Gardt & Scott Peterson 2.6.2023Proving that if it ain’t broke, don’t fix it, Picclick continues to generate millions of clicks—despite the site remaining unchanged since 2008
Native AdvertisingScott Peterson 22.5.2023Germany’s youngest-ever Master of Wine, Konstatin Baum, in the OMR Podcast International
MobileNative AdvertisingMartin Gardt & Scott Peterson 19.5.2023Adtech, NFL and soccer: The world premieres at OMR Festival 2023
MobileNative AdvertisingScott Peterson 7.5.2023OMR50: The top 50 players from the German digital scene
MobileNative AdvertisingScott Peterson 26.4.2023Climate activist Luisa Neubauer, a Climate-Tech panel, sustainable footwear and more at OMR23
MobileNative AdvertisingScott Peterson 20.4.2023Time to get your guide. Here are your Guided Tours at OMR23—presented by Gerolsteiner.
Marketing RockstarsNative AdvertisingOMR Team 23.8.2023FIFA vs. EA Sports: Sizing up the battle for soccer-sim supremacyThe international governing body of association football (FIFA) and video game developer Electronic Arts (EA) parted ways after a nearly 30-year partnership. With “FIFA 23,” the final installment ...
MobileNative AdvertisingOMR Team 18.8.2023A career change fit for a fitter? How BoxToxTV got nearly 10 billion Youtube views overnightUntil a year ago, Evgenij Zaroznyi was still an unknown tractor mechanic from Germany’s North Rhine-Westphalia region. Today, his YouTube account BoxToxTV has over nine billion views and more than ...