Talk of the town21.9.2022Margrethe Vestager: “My job is not to be at war with specific companies.”For the past 8 years, Margrethe Vestager has taken the fight to the world’s biggest tech companies in her role as EU commissioner for competition. Despite the incredibly deep pockets of tech lobbyists
SearchTalk of the town15.9.2022With more revenue and increased control, Apple is set to be the dominant global marketing player.Four billion US. That’s how much Apple has supposedly increased its annual advertising revenue to since the company returned to marketing in 2016. At the same time, Apple has solidified its spot among
Talk of the town6.9.2022The true story of faux-crime creators. How influencers fake their own abductions and make bank
Talk of the town1.9.2022Meditate with Yoda or focus with Erykah Badu. For Morgan Selzer, CCO Headspace, mental health content spans more than meditation.
Talk of the town24.8.2022Cashback or cash out? How will inflation affect coupon and cashback providers?
MobileMarketing RockstarsTalk of the town19.8.2022Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10
MobileTalk of the town15.8.2022The OMR Aftershow in Cologne is back: Here’s who and what to expect after Day 1 at Dmexco
Talk of the town8.8.2022Fast fashion app Cider is Shein’s top competition—and a unicorn just two years after founding
Marketing RockstarsTalk of the town3.8.2022Disrupting death: These founders are digitizing mourning and grieving
Talk of the town22.7.2022How faceless car influencer “Gercollector” has reached millions and revved up his business
Talk of the town7.7.2022“We want to be the biggest D2C brand in Europe for basic fashion,” Johannes Kliesch CEO, Snocks, in the OMR Podcast International
Marketing RockstarsTalk of the town1.7.2022Learning the piano made easy: Berlin’s Flowkey helps users channel their inner Mozart.
Marketing RockstarsTalk of the town15.6.2022“Google has all but pulled the plug.” Why publishers are dropping AMP en masse.
MobileTalk of the town10.6.2022“Team Ukraine Love is the best example of why Yes Theory exists,” says Ammar Kandil in the OMR Podcast