ADLOCA is a performance marketing agency based in Munich. Founded in 2020, our team of around ten people works with companies across e-commerce and B2C/B2B lead generation. We currently manage more than €2 million in media spend per year.
Our approach
Our starting point is rarely the campaign itself, but the underlying data. Ad platforms provide plenty of numbers, but not necessarily the right ones. That’s why we first build a measurement system that reflects revenue, contribution margin, and customer lifetime value – and only then allocate and optimize budgets. We use POAS rather than relying solely on ROAS, critically assess attribution, and evaluate marketing activities based on their contribution to business results, not platform metrics alone.
What we do
Google Ads, Meta Ads, Shopping and Performance Max, tracking and attribution, CRM and email automation, as well as reporting and monitoring. For adjacent disciplines such as content, we work with established partner agencies.
How we start
We begin with an assessment: What is being measured today, which of those numbers can be trusted, and which decisions can actually be derived from them? From there, we develop a clear roadmap with defined priorities before reallocating the first budget.
How we work
Three things define how we work.
Integrity: honest numbers, even when they are uncomfortable.
Humanity: dedicated contacts and clear communication without unnecessary jargon.
Drive: the willingness to challenge what already exists and continuously improve it.
ADLOCA is led by Tobias Asam (Founder & Managing Director). He remains personally involved in client engagements beyond the initial kickoff. We primarily work on long-term engagements because reliable measurement and effective optimization take time to deliver meaningful results.
We deliberately work across industries. Our current clients include brands in food & beverages, apparel, health & wellness, and education, as well as companies in complex B2B markets. We work with companies across the DACH region. For us, the industry itself is not the deciding factor – what matters is whether performance marketing can have a measurable impact on business results.
If you want to know what your marketing is actually generating for your business, we’ll show you.
