ADLOCA is a specialized media and location-based marketing agency based in Munich (founded by Tobias Asam, among others). The company focuses on helping retail chains, franchise systems, B2C brands, and local service providers reach new customers regionally through data-driven strategies. ADLOCA combines location data with digital advertising channels to minimize wasted reach and target digital marketing budgets precisely where potential customers live, work, or shop.
The agency’s service portfolio covers all facets of modern hyper-local marketing:
- Location-Based Advertising (LBA): Precise delivery of ads (push notifications, display, social media) based on geofencing, GPS coordinates, and movement profiles of relevant target groups within the vicinity of retail locations or points of sale (POS).
- Local Paid Social & Search: Creation and management of regionalized, multi-location campaigns on platforms such as Meta (Facebook/Instagram), TikTok, and Google Ads to maximize the visibility of individual store locations in search engines and on social networks.
- Store Traffic Measurement & Analytics: Use of advanced tracking methods to measure drive-to-store effects, demonstrating the direct correlation between digitally placed ads and actual store visits (foot traffic).
- Google Business Profile & Listing Management: Optimization and automated maintenance of local business listings and industry directories for chain stores to improve regional visibility on Google Maps and in search engine results.
