adfriends

adfriends is an owner-managed online marketing agency specializing in social, creative, and performance marketing, with offices in Cologne and Berlin. Since 2001, we have been supporting brands in their digital transformation. Our approach is based on four synergistic business areas that we tailor individually to our clients’ goals:

1. Social Media 

We bridge the gap between brand identity and the digital community. Through well-founded channel strategies, trend monitoring, and creative storytelling, we create content that stands out because it’s relevant—not just loud. We guarantee brand compliance and consistency across all platforms.

2. Brand Creatives

We translate brand messages into high-quality designs and precise animations. Whether motion design or display ads: we combine technical precision with creative excellence. Especially for brands that need high-quality visuals for web, social, and DOOH, we offer 100% reliability even on tight deadlines.

3. Performance Creatives & UGC

As specialists in User-Generated Content (UGC), we’re putting an end to the era of slickly staged advertising messages. With an exclusive creator network and sales-psychology-driven storyboards, we produce creatives that users trust and that scale measurably—ideal for e-commerce and D2C brands.

4. Performance Marketing

We make our clients’ goals our own. Through data-driven decisions, continuous A/B testing, and transparent reporting, we transform media budgets into measurable success (ROI). Our focus is on KPI-driven strategies and the efficient scaling of your campaigns.

From full-service to deep-dive: adfriends operates using a cyclical full-service approach but can also be flexibly deployed as a specialist in individual disciplines. Our clients include well-known brands such as REWE Lieferservice, Jack Wolfskin, Fressnapf, RTL, Shop Apotheke, Aktion Mensch, and Phantasialand. As part of the Digital Friends Group, we offer specialized expertise across the entire digital value chain.