adfriends
adfriends is an owner-managed agency specialising in social, creative and performance marketing, with its headquarters in Cologne and an office in Berlin. Since its foundation in 2001, the agency has evolved from a digital pioneer into an expert in holistic online marketing solutions. As part of the Digital Friends Group (together with partners such as Friendventure and inboundfriends), adfriends brings together specialised expertise across the entire digital value chain.
The agency’s focus lies on combining creative substance with data-driven performance. Key services include:
- Social Ads & Performance Marketing: Strategic management and AI-driven scaling of campaigns on platforms such as Meta, TikTok and Google (SEA).
- User-Generated Content (UGC): A dedicated unit for authentic creator content that looks native and achieves high conversion rates.
- Display & Digital Out of Home (DOOH): Extensive expertise (since 2006) in the design and technical implementation of HTML5 banners and large-scale digital out-of-home advertising campaigns.
- Creation & Strategy: Development of brand messages, storytelling and visual design specifically tailored to the demands of the modern ‘short-attention economy’.
adfriends operates according to a cyclical full-service approach, but can also be deployed flexibly as a specialist in individual disciplines. Clients include well-known brands such as Fressnapf, RTL, Shop Apotheke, Armedangels and Phantasialand.
