Iridion

What is Iridion?

Iridion is an all-in-one solution for conversion optimization. The tool offers, among other things, possibilities for generating ideas and hypotheses, connecting scoring frameworks and test tools with data sources. With Iridion, various testing tools can be connected. These include Adobe Analytics, Optimizely, Adobe Target or Google Optimize. The tool includes a 7-level analysis framework for product optimization and the ability to create individual scoring parameters for individual focuses. Iridion offers various pricing packages. The basic package is available for free. The premium package for small in-house teams starts at 149 euros per month.