Adtriba

What is Adtriba?

Adtriba, a Hamburg-based start-up and so-called "attribution solution", records and evaluates marketing activities holistically, cross-channel and cross-device, online and offline, as well as performance and brand including TV at a user level. With its own machine learning solution, the aim is to make marketing optimization more comprehensive, targeted, and reliable. The software identifies which investments pay off and which do not - and issues recommendations based on this. According to its own claims, meaningful customer journey insights and optimization potentials are available in a very short time, supporting managers in their decision-making.