10/24/20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?It could be the most successful ad campaign ever on Tiktok: #YouOwnIt videos have notched approximately 2.3 billion views. And the campaign was developed for cosmetics company MAC by an ad agency from10/24/20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?It could be the most successful ad campaign ever on Tiktok: #YouOwnIt videos have notched approximately 2.3 billion views. And the campaign was developed for cosmetics company MAC by an ad agency from
10/2/2019Uncovering second-hand fashion platform DepopCreating a fashion empire from the confines of your own bedroom—That’s the promise British second-hand marketplace Depop uses to acquire new users. Quite successfully apparently: with more than 10 ...
9/13/2019Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?
8/26/2019How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
8/19/2019These teens generate billions of views with AR effects Instagram and Snapchat
7/10/2019The answer to “the question is what is the question?” IS your lineup for OMRAS19
6/14/2019Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of tomorrow
6/4/2019Getting the drop—Amazon is now betting on the marketing strategy du jour
5/20/2019This Danish lawmaker grabs votes, where others grab themselves—on pornhub.
5/10/2019State of the German Internet 2019: The OMR keynote for OMR19—including slides
4/26/2019The OMR19 New York Jet: Starring the Gimlet podcast king, top digital journalist from The Atlantic and the Amazon Alexa prophet
2/26/2019Amazon’s cutthroat advertising tactics could cause merchant margins to crash
12/20/2018Supbot: Did a Torontonian teen turnover 280K with a Supreme bot app?
11/8/20182 million registrations in 2+ weeks—but what is Initiative Q? The future? The blueprint? Or a scam?
10/30/2018The scoop on the drop: where did the latest marketing strategy come from and how does it work?
10/18/20183.4 million impressions with a single posts—the latest reach trick on Facebook
9/5/2018Shots fired in war against name-brand products: “Wouldn’t you rather buy an Amazon product…”
