10/24/20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?It could be the most successful ad campaign ever on Tiktok: #YouOwnIt videos have notched approximately 2.3 billion views. And the campaign was developed for cosmetics company MAC by an ad agency from
10/2/2019Uncovering second-hand fashion platform DepopCreating a fashion empire from the confines of your own bedroom—That’s the promise British second-hand marketplace Depop uses to acquire new users. Quite successfully apparently: with more than 10 ...
9/13/2019Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?
8/26/2019How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
6/14/2019Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of tomorrow
4/26/2019The OMR19 New York Jet: Starring the Gimlet podcast king, top digital journalist from The Atlantic and the Amazon Alexa prophet
11/8/20182 million registrations in 2+ weeks—but what is Initiative Q? The future? The blueprint? Or a scam?
10/30/2018The scoop on the drop: where did the latest marketing strategy come from and how does it work?