Marketing Rockstars10/24/20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?It could be the most successful ad campaign ever on Tiktok: #YouOwnIt videos have notched approximately 2.3 billion views. And the campaign was developed for cosmetics company MAC by an ad agency fromMarketing Rockstars10/24/20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?It could be the most successful ad campaign ever on Tiktok: #YouOwnIt videos have notched approximately 2.3 billion views. And the campaign was developed for cosmetics company MAC by an ad agency from
Talk of the town10/2/2019Uncovering second-hand fashion platform DepopCreating a fashion empire from the confines of your own bedroom—That’s the promise British second-hand marketplace Depop uses to acquire new users. Quite successfully apparently: with more than 10 ...
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MobileTalk of the town5/10/2019State of the German Internet 2019: The OMR keynote for OMR19—including slides
Mobile4/26/2019The OMR19 New York Jet: Starring the Gimlet podcast king, top digital journalist from The Atlantic and the Amazon Alexa prophet
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Talk of the town11/8/20182 million registrations in 2+ weeks—but what is Initiative Q? The future? The blueprint? Or a scam?
Talk of the town10/30/2018The scoop on the drop: where did the latest marketing strategy come from and how does it work?
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