Roland Eisenbrand & Scott Peterson 5/29/2020All eyes on Facebook after Giphy takeoverEarlier this month, Facebook bought Giphy. It’s not the first time Facebook has snatched up a company that while frequently and widely used is not exactly a revenue-generating machine. The newly ...Roland Eisenbrand & Scott Peterson 5/29/2020All eyes on Facebook after Giphy takeoverEarlier this month, Facebook bought Giphy. It’s not the first time Facebook has snatched up a company that while frequently and widely used is not exactly a revenue-generating machine. The newly ...
Roland Eisenbrand & Scott Peterson 4/30/2020Google Shopping is now free (sort of)—Should Amazon be worried?Things may have just gotten cheaper for merchants. Last week, Google announced that it would soon begin offering free product listings in Google Shopping to merchants, making the prospect of free reac
Roland Eisenbrand & Scott Peterson 1/9/2020The enigmatic flywheel trend — what’s behind the marketing buzzword du jour
Roland Eisenbrand & Scott Peterson 12/5/2019$25m in revenue with screenshots–Elon Musk’s marketing masterpiece
Roland Eisenbrand & Scott Peterson 11/8/2019Beating the drop: Bots are no match for this Frankfurt skateshop
Roland Eisenbrand & Scott Peterson 10/24/20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?
Roland Eisenbrand & Scott Peterson 10/2/2019Uncovering second-hand fashion platform Depop
Roland Eisenbrand & Scott Peterson 9/13/2019Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?
Roland Eisenbrand & Scott Peterson 8/26/2019How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
Roland Eisenbrand & Scott Peterson 8/19/2019These teens generate billions of views with AR effects Instagram and Snapchat
Roland Eisenbrand & Scott Peterson 7/10/2019The answer to “the question is what is the question?” IS your lineup for OMRAS19
Roland Eisenbrand & Scott Peterson 6/14/2019Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of tomorrow
Roland Eisenbrand & Scott Peterson 6/4/2019Getting the drop—Amazon is now betting on the marketing strategy du jour
Roland Eisenbrand & Scott Peterson 5/20/2019This Danish lawmaker grabs votes, where others grab themselves—on pornhub.
Roland Eisenbrand & Scott Peterson 5/10/2019State of the German Internet 2019: The OMR keynote for OMR19—including slides
Roland Eisenbrand & Scott Peterson 4/26/2019The OMR19 New York Jet: Starring the Gimlet podcast king, top digital journalist from The Atlantic and the Amazon Alexa prophet
Roland Eisenbrand & Scott Peterson 2/26/2019Amazon’s cutthroat advertising tactics could cause merchant margins to crash