6/18/2018Meme-baiting your way to the top: the Balenciaga playbookLast year, antiquated brand Balenciaga made a sudden return to relevancy as a luxury brand, earning the unofficial label of “hottest brand in the world” and making serious headway to a billion in reve
5/4/2018FORTNITE IS UPON US: The strategy behind the Epic Games’ creation taking over the gaming worldFortnite is that rare creation uniting kids and adults around the world. Seemingly overnight, the game’s battle royale mode turned a sputtering IP into a global mass phenomenon. OMR takes a closer loo
4/6/2018State of the German Internet 2018: Where we see the best chances to get ahead in digital marketing
2/20/2017From Dusseldorf to a billion dollar NASDAQ IPO—trivago founder on stage at OMR Festival 2017