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carsten-thoma-hybrisScott Peterson 2/23/2022“We chose vision, product and people over money,” Carsten Thoma on his record-setting exit in the OMR International Podcast.In 2013, SAP bought up CRM and cloud service provider Hybris for 1.5 billion USD. At the time, the deal was the largest of its kind for a European entrepreneur. It also came at a time when cloud techn
jimmy_fallon_bayc_shill_550x287Talk of the Town2/15/2022Bored Apes Yacht Club: The monkey business behind the world's most expensive NFTsThe Bored Ape Yacht Club has become one of the most-prestigious NFT projects on the planet. But what kind of tactics did it employ to tower above the millions of other not-really-dissimilar NFT?
dj_khaledTalk of the townRoland Eisenbrand & Scott Peterson 2/10/2022Don’t call them pictures—static meme videos are the latest IG growth hack
Aufmacher_Axel Springer_Sports_StreamingTalk of the townFlorian Rinke & Scott Peterson 2/3/2022Game on in Germany: Media giants Axel Springer launch sports streaming service
Maya_PR_1_052_RGB_22cmTalk of the town1/27/2022With 1.5 million followers on Instagram, this 17-year-old already has the chops to succeed
Aufmacher-2Talk of the townFlorian Rinke & Scott Peterson 1/20/2022Can the Digital Services Act and the Digital Markets Act finally get Big Tech to comply?
550_Predictions-2022-AUFTalk of the townScott Peterson 1/13/2022Predictions 2022: What Scott Galloway, Ben Evans, John Battelle et. al see on the horizon
2021 top 10 hypeTalk of the town12/29/2021Best of 2021: The 10 most-read OMR articles of the year
1160_Simon-Haase-ClayClaim-AUFTalk of the townSocialScott Peterson 12/9/20213m subs on YouTube with modelling clay? Go figure
Boaz-Denys-Roxana-Lichtenstein-1160_606Talk of the townFlorian Heide & Scott Peterson 11/24/2021SassyClassy: Why this fashion label is suddenly taking over your Insta-feed
tiktok_creator_and_brands2_new_shorter (2)SocialVideo11/23/2021What's the latest tool for marketers on Tiktok? Comments. Here's what they're saying.
1160_Jacquemus_Chiquito-Bag-AUFTalk of the townScott Peterson 11/17/2021French designer Jacquemus harnesses hype to disrupt the luxury fashion market—and net 25m per.
Steilen2Talk of the townFlorian Heide & Scott Peterson 11/10/2021Not your mom’s kicks: Moxi’s rolling strong from niche product to lovebrand
daoTalk of the town11/1/2021Great, another random abbreviation. What DAO? The OMR DAO primer
Maya LeinenbachSocial10/25/2021This 17-year-old vegan food blogger added over 1M followers just on Reels
Turning The Tables Youtube OMRYoutube10/15/2021100,000 subscribers in four months: Father and son react to albums and Youtube can't get enough
Gotbag1200Talk of the town10/12/2021Saving the oceans one bag at a time? Unpacking the strategy that helped backpack startup GotBag generate 8-figures
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