Talk of the townScott Peterson & Florian Heide 6/23/2022In a plot twist: Tiktok shows off its page-turning power with #booktokMillions of readers are recommending their favorite books with the hashtag #booktok. With nearly 60 billion posts featuring the hashtag, it didn’t take long for the book industry to get the plot. ...
Marketing RockstarsTalk of the townFlorian Heide & Scott Peterson 6/15/2022“Google has all but pulled the plug.” Why publishers are dropping AMP en masse.When Google introduced “Accelerated Mobile Pages” (AMP) in 2015, it hoped that by loading publisher pages faster it would lead to a traffic spike for Google. That has not only faltered, but ...
MobileTalk of the townScott Peterson 6/10/2022“Team Ukraine Love is the best example of why Yes Theory exists,” says Ammar Kandil in the OMR Podcast
Talk of the townScott Peterson 5/27/2022What Tony Fadell, inventor of the iPod and Nest founder, has to say about climate change and Spotify
MobileTalk of the townScott Peterson 5/20/2022OMR22 is now history. Let’s take a quick look back at two epic days in Hamburg.
Talk of the townScott Peterson 5/11/2022There could be up to 70,000 people in attendance at the OMR Festival 2022: What you therefore need to know
MobileTalk of the townScott Peterson 5/9/2022All work and no play is no fun at all. Here’s where you can decompress at OMR22
MobileTalk of the townScott Peterson 4/29/2022Get your bearings, network and connect on over 70 Guided Tours at OMR22
Talk of the townScott Peterson 4/28/2022“It’s kind of an obscure industry,” says Awin CEO Adam Ross in the OMR Podcast International
MobileTalk of the townScott Peterson 4/19/2022Today is go time! The application phase for Masterclasses and Guided Tours
MobileTalk of the townScott Peterson 4/4/2022Hamburg welcomes Hollywood: Ashton Kutcher to speak at OMR Festival 2022
Talk of the townFlorian Heide & Scott Peterson 4/1/2022The latest trend stateside to take over the old world? Why celebs and legacy brands are getting in on booze
Talk of the townScott Peterson & Florian Rinke 3/21/2022This Red Bull boss became famous thanks to Netflix
MobileTalk of the townTorben Lux & Scott Peterson 3/15/2022Exhibitor Drop No. 1: Start booking your appointments with these companies at OMR Festival 2022
Talk of the townScott Peterson 3/10/2022The smiley turns 50—the unlikely origin and rise of a copyright worth millions