Talk of the townFlorian Rinke & Scott Peterson 9/21/2022Margrethe Vestager: “My job is not to be at war with specific companies.”For the past 8 years, Margrethe Vestager has taken the fight to the world’s biggest tech companies in her role as EU commissioner for competition. Despite the incredibly deep pockets of tech lobbyists
SearchTalk of the townRoland Eisenbrand & Scott Peterson 9/15/2022With more revenue and increased control, Apple is set to be the dominant global marketing player.Four billion US. That’s how much Apple has supposedly increased its annual advertising revenue to since the company returned to marketing in 2016. At the same time, Apple has solidified its spot among
Talk of the townFlorian Heide & Scott Peterson 9/6/2022The true story of faux-crime creators. How influencers fake their own abductions and make bank
Talk of the townScott Peterson 9/1/2022Meditate with Yoda or focus with Erykah Badu. For Morgan Selzer, CCO Headspace, mental health content spans more than meditation.
Talk of the townFlorian Rinke & Scott Peterson 8/24/2022Cashback or cash out? How will inflation affect coupon and cashback providers?
MobileMarketing RockstarsTalk of the townFlorian Rinke & Scott Peterson 8/19/2022Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10
MobileTalk of the townTorben Lux & Scott Peterson 8/15/2022The OMR Aftershow in Cologne is back: Here’s who and what to expect after Day 1 at Dmexco
Talk of the townScott Peterson 8/8/2022Fast fashion app Cider is Shein’s top competition—and a unicorn just two years after founding
Marketing RockstarsTalk of the townFlorian Heide & Scott Peterson 8/3/2022Disrupting death: These founders are digitizing mourning and grieving
Talk of the townScott Peterson 7/28/2022CEO at Mister Spex Mirko Caspar in the OMR Podcast International
Talk of the townScott Peterson 7/22/2022How faceless car influencer “Gercollector” has reached millions and revved up his business
Talk of the townFlorian Rinke & Scott Peterson 7/13/2022The Tour de France is a business tour de force
Talk of the townScott Peterson 7/7/2022“We want to be the biggest D2C brand in Europe for basic fashion,” Johannes Kliesch CEO, Snocks, in the OMR Podcast International
Marketing RockstarsTalk of the townTorben Lux & Scott Peterson 7/1/2022Learning the piano made easy: Berlin’s Flowkey helps users channel their inner Mozart.
Talk of the townScott Peterson & Florian Heide 6/23/2022In a plot twist: Tiktok shows off its page-turning power with #booktok
Marketing RockstarsTalk of the townFlorian Heide & Scott Peterson 6/15/2022“Google has all but pulled the plug.” Why publishers are dropping AMP en masse.
MobileTalk of the townScott Peterson 6/10/2022“Team Ukraine Love is the best example of why Yes Theory exists,” says Ammar Kandil in the OMR Podcast