The 7 Best Customer Data Platforms (CDP) for Your Business

It's no longer just a channel, no longer just a platform through which customers can access your brand and your business. With every click, every purchase and every other interaction, you can become smarter about your customers.

So that you don't drown in the flood of user information and can derive suitable marketing strategies at a glance, it can be useful to use customer data platforms in your company.

A customer data platform (CDP) is a database software that allows you to collect and link first-party data from your customers from various sources. This allows you to create complete customer profiles in order to address customers across channels.

In a CDP solution, a unified database is created that efficiently and intelligently increases the use of customer data. Unlike Data management platforms (DMP) customer data platforms not only focus on the use of data in the ad tech sector, but can be used in a variety of ways for a company's entire marketing.

Why should you use a customer data platform?

In marketing, we use a large number of individual tools and systems every day in order to know and analyze our customers as well as possible. At the same time, customers use multiple channels to engage with a brand, a product, or a service. This generates large amounts of data that can end up in a data chaos if they aren't collected and managed in a unified and structured fashion in a database.

With a customer data platform (CDP) you can collect your user data in one central place, regardless of the source of the data. It meets all data storage requirements as well as the integration of different channels. This gives you the ability to use the collected customer data according to your individual solutions for cross-channel marketing to optimize and activate marketing campaigns or other data-driven projects in marketing. Other marketing tools can be flexibly integrated into your customer data platform to handle data even more holistically and isolated.

Another advantage of CDPs is the issue of data protection. In today's age of third-party app access rights, platforms are often forced to share their user data with them. In the context of hosting on-premises, CDPs manage the data directly on their own servers.

Here are the top 7 Customer Data Platforms (CDPs) on OMR Reviews

Tealium

Segment

CrossEngage

Bloomreach

SAP Customer Data Platform

Totango

BSI Customer Suite

1. Tealium

Tealium on OMR Reviews

With the Tealium Customer Data Hub, you can collect target group-specific data in real time, enrich it and then integrate it into your own data warehouse software(Data Warehouse) or into the BI tool. The software includes a tag management, API hub, customer data platform, and data management solutions.

This allows you to create personalized touchpoints for your customers. You can also interact directly with your customers across channels via Tealium since other marketing tools can be integrated into the CDP.

Tealium Functions

• User profiling & segmentation
• Tag management
• Creation of customer profiles
• Interfaces to various systems
• Behavioral predictions
• Secure privacy settings

Tealium Costs

The prices of Tealium depend on the range of functions and can be requested directly from the provider via the website. In addition, Tealium also offers solutions for enterprises.

Tealium Alternatives

On OMR Reviews you can find an overview of the Tealium alternatives and choose the appropriate customer data platform for you using the verified user reviews.

2. Segment

Segment on OMR Reviews

Segment Functions

• Preparation, distribution and unification of data for more data quality
• Capture user events from any application thanks to analysis API
• Omnichannel- and real-time campaigns
• Personalized messages
• Offer optimization through prediction of purchase probability
• Workflow management
• Compliance with sensitive data
• Dashboards & visualizations
• Interfaces to +400 tools and systems

Segment Costs

The prices of Segment differ in the three offer plans:

Free Plan:

• Free
• Includes 1,000 visitors/month
• 2 sources
• 400+ interfaces

Team Plan:

• Starts at $120/mo
• Everything from the free plan
• 10,000 visitors/month
• Unlimited sources
• Includes 1 data warehouse target

Business Plan:

• Custom prices (price on request)
• Everything from the team plan
• Custom volume
• Single view of the customer
• Data management
• Advanced roles and permissions
• Personalized customer experiences
• Historical playback

Segment Alternatives

On OMR Reviews you can find an overview of the Segment Alternatives and choose the appropriate customer data platform for you using the verified user reviews.

3. CrossEngage

CrossEngage on OMR Reviews

CrossEngage is a Customer Data and Prediction Platform that allows you to build your customer base into valuable relationships. In addition to real-time capture of customer data and the creation of 360-degree user profiles, you can develop a cross-channel Customer Journey and campaign management.

With the Customer Prediction Platform (CPP) also included in CrossEngage, you can make predictions about purchasing behavior, intentions or other preferences.

CrossEngage Functions

• Real-time data collection
• 360-degree customer profiles
• Segmentation and automation
• Cross-channel customer journeys and campaign management
• Integrations
• Forecast of CLV, churn, second order, etc.
• Advanced models for individual use cases
• AutoML workbench for more advanced users

CrossEngage Costs

Since CrossEngage is tailored to the individual requirements and use cases of customers, you can make a non-binding inquiry via the provider's website.

Do you want to get a feel or a first impression of the CrossEngage prices in advance? You can find customer reviews with price references on the CrossEngage profile on OMR Reviews.

CrossEngage Alternatives

On OMR Reviews you can find an overview of the CrossEngage alternatives and choose the suitable CDP for you using the verified user reviews.

4. Bloomreach

Bloomreach on OMR Reviews

Bloomreach Functions

• Engagement
  • Omnichannel marketing
  • Ads & Retargeting
  • Marketing Intelligence and Insights
  • Experiments and AB tests
• Discovery
  • Search Intelligence
  • Merchandising
  • Search APIs
  • Personalized search
• Content
  • Headless CMS
  • Page Builder
  • Site Management
  • Content Personalization

Bloomreach Costs

The prices of Bloomreach differ in the three offer packages Engagement, Discovery, and Content. Prices are available only on request from the provider.

Bloomreach Alternatives

On OMR Reviews you can find an overview of the Bloomreach alternatives and choose the suitable customer data platform for you using the verified user reviews.

5. SAP Customer Data Platform

SAP Customer Data Platform on OMR Reviews

SAP Customer Data Platform Functions

• Linking of front-end and back-end data
• Shared data model to connect function silos, unify data sources, and create 360-degree customer profiles
• Personalized interactions along the customer journey
• Real-time customer information for better audience segmentation
• Real-time data via API connectors
• Native connection to an ERP system
• Compliance with data protection

SAP Customer Data Platform Costs

The prices of the SAP Customer Data Platform are only available on request from the provider itself. SAP offers the product as a SaaS solution via an annual subscription.

SAP Customer Data Platform Alternatives

On OMR Reviews you can find an overview of the alternatives of SAP Customer Data Platform and choose the suitable customer data platform for you using the verified user reviews.

6. Totango

Totango on OMR Reviews

Totango Functions

• Onboarding Management
• Insight into customer signals and critical events to reduce churn
• Customer segmentation
• Customer monitoring
• Customer health evaluations
• Product Engagement
• Personalization
• Scalability
• Workflow functionality
• Reporting Dashboards
• API interfaces

Totango Costs

The prices of Totango depend on the offer package you choose. The packages differ in the services included as well as the number of users and accounts.

• Community: Free
• Starter: $249/month for two users
• Growth: $1.099/month for ten users
• Enterprise: Price on request

Totango Alternatives

On OMR Reviews you can find an overview of the Totango alternatives and choose the suitable CDP for you using the verified user reviews.

7. BSI Customer Suite

BSI Customer Suite on OMR Reviews

BSI Customer Suite Functions

• Video consultation
• Personalized Customer Journeys
• Machine Learning Workflows
• Consolidated records
• Automated adjustments of the data by configurable rule set
• Intelligent data analysis, customer clustering, and recommendations
• Insights and reporting dashboards
• Access to Business Intelligence
• GDPR compliant

BSI Customer Suite Costs

The prices of the BSI Customer Suite are only available on request.

BSI Customer Suite Alternatives

On OMR Reviews you can find an overview of the alternatives of the BSI Customer Suite and choose the suitable Customer Data Platform for you using the verified user reviews.

Other Customer Data Platforms Providers

Can't get enough of Customer Data Platforms? Then we have a lot more for you on OMR Reviews. On the platform, you can compare the tools and evaluate which CDP you like best based on verified user reviews.

Here's a little sneak preview:

Optimizely Data Platform

Custobar

Treasure Data

BlueVenn

Salesforce Data Cloud for Marketing

mParticle

Piwik PRO Analytics Suite