SpendWorx®

SpendWorx® is a comprehensive platform for improving marketing effectiveness. The solution provides marketing decision-makers with the ability to actively optimize limited budgets across brands, product groups, media channels, and regions/countries – either self-service or with professional advice from the experts at Analyx®.

For this purpose, the software generates specific suggestions for maximizing the Return on Investment (ROI) by using self-learning marketing-mix models. SpendWorx® can be run in-house by customers or on Analyx®’s own ISO27001 certified servers.

After an initial setup project with specific budget recommendations (starting at €25,000), the pricing model is based on an annual usage fee and regular model maintenance by Analyx®.