IDyou

What is IDyou?

IDyou specializes in a data-driven solution for D2C lead generation. Within their browser-based portal, businesses can generate qualified leads and achieve their sales targets. Within the platform, companies have the opportunity to create targeted campaigns to promote products, services, or promotions. Only relevant campaign information such as product descriptions and the selection of contact channels (email, telephone, mail) need to be specified. In addition, the Cost per Lead (CPL) can be determined.

These campaigns are displayed to users in the IDyou app, where they can actively decide to share their data and, in return, receive the CPL. In this way, qualified leads can be generated, and the company obtains a 6-month advertising permission for this lead. These leads already have a positive image of the company, which can lead to better performance results, for example, in terms of open rates and CTRs in email marketing. In addition, targeting options can be selected to specifically address the desired target group. With IDyou, companies can optimize their lead generation, make their sales processes more efficient, and drive their business growth.