BYRD – theplatform

What is BYRD – theplatform?

With BYRD, BAYARD offers a Product Content Life Cycle Management platform with industry-specific solution packages for the management and exchange of quality-assured product information that can be used without any adaptation or implementation effort. BYRD includes modules for Product Information Management (PIM), Product Content Syndication, Product Content Aggregation and AI-based product classification, as well as the GS1-certified GDSN data pool b-synced. The software is specialized in the industries FMCG, Cosmetics, Healthcare and DIY for IT heads, product data managers, sales and e-commerce managers. The pricing model is a subscription-based licensing model, which is customizable and dependent on the modules booked.