Digital Masterclasses

PRESENTED BY

zenloop​ is a SaaS customer experience management platform based on the Net Promoter System® (NPS). zenloop automatically fetches quantitative customer feedback from various channels and analyzes and clusters it using artificial intelligence. This empowers companies and organizations to better understand, and faster and more comprehensively satisfy their customers.

Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has 22 offices worldwide and 1,700 employees.

Channel Pilot Solutions GmbH is an e-commerce SaaS provider from Hamburg. With the ChannelPilot tool, the company offers online shops, agencies and brands an innovative cloud-based multichannel tool. This allows users to export their product data to various channels, optimize it comprehensively and increase their sales significantly. Now more than 30% of the top 1500 web shops in Europe use ChannelPilot. In addition to the headquarters in Hamburg, the company is directly represented by further offices in London, Paris, Marseille, Barcelona, and Milan. Channel Pilot Solutions GmbH was acquired by the French logistics and shipping provider CMA CGM in April 2020.

Founded in 2000, Hamburg-based etracker is the German tracking specialist for web analytics and push notifications. 100% compliant with data protection laws, our software-as-a-service solutions make it possible to measure content and marketing performance completely without cookies and consent and to reach visitors with targeted messages anytime and anywhere. Without complex implementation and lengthy onboarding and with support at your side.

Kameleoon enables brands to offer exceptional digital experiences and personalize the customer journey to maximizeengagement and conversion, driving exponential online revenue growth.Kameleoon is an AI-driven personalization and A/B testing platform that helps digital product owners and marketers quickly andautomatically tailor their website and wider digital experience to the needs of each and every one of their visitors.Over 450 major companies rely on Kameleoon, making it the leading SaaS platform for AI-driven personalization in Europe.

Claneo is one of the leading German agencies for international Search and Content Marketing. More than 60 experts advise and support well-known companies and brands from various industries both nationally and internationally in over 14 different languages. The agency has been certified and awarded several times and belongs to one of the best German employers.

MessengerPeople is the pioneering company in professional messenger services and the leading SaaS provider for messenger communication. The innovative Messenger Communication Platform allows companies an easy and GDPR-conform way to communicate with their customers using the most popular global messaging apps: WhatsApp, Facebook Messenger, Apple Business Chat, Telegram & Viber. Over 1,600 companies, cities, associations, institutions, political parties, and influencers from over 60 countries currently use the MessengerPeople solution.

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Kimberly-Clark, L’Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers.

Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns.

Usercentrics is the European market leader for Consent Management Platforms (CMP). The SaaS solution enables companies to collect, manage and document user consent with high consent rates on digital channels such as websites or apps. With the help of Usercentrics, companies can easily operate transparent consent management and ensure regulatory requirements of the GDPR, the e-privacy regulation or CCPA at all times. The Munich-based technology company was founded in early 2018 and merged in September 2021 under the name Usercentrics with its Danish competitor Cybot, the parent company of the platform Cookiebot. Usercentrics' and Coookiebot's consent management platforms are used by more than 700,000 websites in over 100 countries.

The ultimate source for official answers about a business online should be the business itself. However, when consumers ask questions on company websites, too often they are left in the dark with wrong answers. Yext (NYSE: YEXT), the Search Experience Cloud, solves this problem by organizing a business's facts so it can provide official answers to consumer questions — wherever people search. Starting with the company website, then extending across search engines and voice assistants, businesses around the world, like Taco Bell, Marriott, and Jaguar Land Rover—as well as organizations like the U.S. State Department—trust Yext to radically improve the search experience on their websites and across the entire search ecosystem.

The Hamburg Media School GmbH, founded in 2003, is a public private partnership and a lighthouse project of the Hamburg Office of Science and Research, Hamburg University, the College of Fine Arts of Hamburg, and the Hamburg Media School Foundation, together with more than 50 renowned media companies. In addition, as an independent part of the Finkenau Art and Media Campus, the HMS is a partner of the TIDE community and educational television channel. This is the basis for our accredited MA programs in Media Management, Film, and Digital Journalism. In addition, since 2013, we have offered a BA program in Digital Media in which we work together with Leuphana University to train the new generation of digital natives.