The Digital Masterclasses are designed for anyone who wants to deepen their knowledge of current marketing topics. Experts share valuable, directly actionable insights, while hidden champions and exciting brands provide exclusive know-how. You’ll also have the chance to ask questions in real-time. The range of topics is broad and covers all relevant areas – from AI, e-commerce, and social media to HR & recruiting and the latest technology trends.
Experience the format live at the OMR Festival 2026
Do you want to experience the Digital Masterclasses live? Then come to the OMR Festival on May 5th and 6th, 2026. Besides the Masterclasses, the full OMR experience awaits you: two days full of inspiration, insights, networking, and entertainment.
You can save €100 and secure your OMR Festival Pass for €499 instead of €599 in the Early Bird price level until this Friday (November 28th).
"A free offer that provides valuable insights in an optimal length and opens up the possibility of making contact—I look forward to more."
Anne Böhm, Project Lead, Kiel-Marketing
“Great masterclasses in an easily accessible format!”
Mark Pflaumbaum, Senior Associate Digital Marketing, American Express
These were the topics
Scroll through the timetable and get an overview of the past topics of the Digital Masterclasses.
These were the speakers
The digital stage belonged to leading minds of the digital industry, hidden champions, and representatives of inspiring brands.
Marcus Merheim
Founder & Managing Partner
hooman EMPLOYER MARKETING GmbH
Lena Junker
Creative Strategy Lead
adsventure GmbH
Consulting & AgencyPerformance
Bjoern Sjut
CO-Founder & CEO
Front Row
Tino Meitz
Assoc. Professor
University of Münster
Adtech & ProgrammaticContent & Publishing
Corinna Himme
Senior Demand Generation Manager EMEA
Exclaimer
B2BCRM & Cloud
Christian Scharmüller
Chief Client Officer
smec - Smarter Ecommerce
E-CommerceSearch
Frauke Lucja
Global Senior Brand Managerin
E.ON SE
Florian Litterst
CEO
adsventure
Timo Bernsmann
Lead People & Growth
WE ARE The Agency Group
Julia Hüter
Senior Project Manager
Podstars by OMR
Podcast
Benjamin Weyrich
CPO Catapult, Managing Director Front Row
CATAPULT by Front Row
Consulting & AgencyE-Commerce
Magdalena Mues
Co-Founderin & Geschäftsführerin
Claneo
Consulting & AgencyContent & Publishing
Benita Haßmann
Brand Managerin
E.ON SE
Thorsten Mühling
CEO & Co Founder
epoq internet services GmbH
E-Commerce
Vanessa Barlow
Consultant
Peter Schmidt Group
Jason Modemann
Founder & CEO
Mawave
PerformanceSocial
Nicolas Hürner
Agency Lead DACH
Frontify AG
Software
Fiona Aron
Partner Manager DACH
Sendcloud
E-CommerceSoftware
Christopher Henke
Sales Lead DACH
Mollie
B2BE-Commerce
Ina Bondarev
Online Marketing Managerin SEO/GEO
internetwarriors GmbH
B2BSearch
Stefan von Lieven
CEO
ELAINE technologies GmbH
E-MailSoftware
Thomas Hottenrott
Senior Enterprise Account Executive
PlentyONE
E-CommerceSoftware
Markus Beck
Head of Paid Ads
internetwarriors GmbH
B2BConsulting & Agency
Margot Gabel
Associate Creative Director
Build in Amsterdam
BrandsConsulting & Agency
These companies were present
Just like at the OMR Festival, the most innovative companies from the digital scene were present digitally as well. No matter if they were major corporations, digital startups, or mid-sized companies.
Loading...
Frequently Asked Questions
Who are the Digital Masterclasses for?
What’s the difference between the Digital Masterclasses and the Masterclasses at the Festival?
The name says it all: the Digital Masterclasses (DMCs) take place entirely online – and participation is free of charge. Each session runs for 60 minutes, including a 15-minute Q&A. The Festival Masterclasses, on the other hand, are part of the OMR Festival and take place live on site at the festival grounds.
I’ve got my ticket – what’s the process leading up to the Digital Masterclasses?
First, connect your ticket to your myFestival profile (just click the “Connect ticket” button in your ticket email). From October 1, 2025, until November 5, 2025, you can register for up to eight Digital Masterclasses via the registration tool. Save the dates for the streaming week from November 17–20 – you’ll automatically receive your access links via Google Calendar invitations.
Where can I find the streaming link?
Once you’ve successfully registered, you’ll receive a calendar invitation with the access link for each booked session. Plus, we’ll send you a reminder email 10 minutes before each Masterclass starts.
Questions?
We are happy to help you
masterclasses@omr.com
Get the latest news surrounding the OMR Festival delivered straight to your inbox
Please fill out all fields to register.