About the speaker
Benita Haßmann is a Brand Manager at E.ON SE in Essen. She is primarily responsible for the further development and management of the brand platform and oversees the implementation of the brand strategy within the company. In her role, she acts as a liaison between internal and external stakeholders and supports the consistent experience of the brand through workshops and training sessions.
Benita Haßmann at OMR
Living the playmaker – E.ON’s design rollout up close
Digital Masterclass
Nov 18, 10:30-11:30
Track 3
A design only becomes powerful when it’s brought to life. In this masterclass, you will learn how E.ON’s new design was deeply embedded into the organization through Europe-wide roadshows, workshops, and a brand portal.
Frontify
Alexander Hampl
Benita Haßmann
Frauke Lucja
Nicolas Hürner
Vanessa Barlow
More details
Omr Festival 26 doesn’t happen twice.
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