About the speaker
Tino Meitz is a senior researcher and expert in cognitive information processing in media and advertising. With over 20 years of academic experience and more than 100 scientific publications, including journals such as Nature: Scientific Reports and the Journal of Experimental Psychology, he is a recognized voice in his field. He is also co-founder of SCHRAMM | MEITZ & PARTNERS and the Cognition Lab. As a speaker, he connects scientific insights with practical perspectives on advertising effectiveness and media consumption.
Tino Meitz at OMR
Contextual advertising has now moved far beyond simply matching ads with keywords. In this episode, Seedtag introduces “Neuro-Contextual Advertising” – an approach designed to understand the interests, intentions, and emotions of the target audience to enable more precise and impactful campaigns. You’ll learn how this shift allows advertisers to reach the right people at the right time across the open web, CTV, and video, driving results that are both effective and privacy-friendly.
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