Timo Bernsmann
WE ARE The Agency Group
Lead People & Growth
About the speaker
From operations to strategic growth planning: Timo Bernsmann, Lead Partner and Growth at We Are, has been guiding companies through digital transformation since 2006. His experience spans everything from e-commerce to SaaS, and he hasn't just observed the evolution of advertising platforms, he has actively helped shape it. As your tour guide, he bridges the gap between deep technical expertise and a birds-eye view of the big picture. On this tour, Timo won’t just show you what is technologically possible; he will help you identify which approaches actually make strategic sense for your specific marketing mix.
Timo Bernsmann at OMR
Marketing isn’t just about creative campaigns; it’s about setting clear goals as the foundation of every successful strategy. In this session, you’ll discover why goal-setting is essential, how it serves as a strategic guide, and how it makes success measurable. We’ll explore the differences and connections between corporate, marketing, and campaign goals, and show you how to use SMART goals to define precise, measurable targets. You’ll also learn how to choose the right KPIs to maximize performance and understand how clear goals anchor brand positioning, target groups, and campaign frameworks effectively.
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