About the speaker
Margot Gabel is Associate Creative Director at Build in Amsterdam, where she has been shaping digital flagship stores and brand identities for over a decade. She has worked with leading lifestyle and fashion brands including Adidas, Mammut, Roger Vivier, X-Bionic and Moooi. Trained in interactive design at Gobelins School in Paris, Margot combines a focus on accessibility with a content-driven, emotional approach to digital storytelling. She regularly shares her insights at international conferences such as Awwwards, Digital Design Days, and FITC.
Margot Gabel at OMR
The consumer journey is no longer a straight line. It’s a maze of touchpoints, loops, and constant switching between digital and physical. Shoppers check reviews in-store, compare prices online, and weigh brand values before they ever reach the checkout. Consumers don’t see “channels”, they see your brand. To win in this world, brands must deliver a seamless, connected experience that transcends platforms and touchpoints. In this seminar, you'll get the tools to build a truly post-channel brand: one powered by unified digital systems, designed for fluid consumer behavior, and built to thrive in a world where every interaction matters.
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