About the speaker
Thorsten Mühling is CEO and Co Founder of epoq and is an expert when it comes to AI-supported 1:1 personalization in e-commerce. Since its founding, he has managed the operational business and is responsible for the strategic development of the company. He has been shaping and following the rise of online retail for almost 20 years and transports processes of brick-and-mortar retail into the digital world.
Thorsten Mühling at OMR
Personalisation is no longer a “nice-to-have” but a decisive competitive advantage. True relevance requires more than automated emails – it needs AI-ready data and the ability to turn it into real-time experiences. In this masterclass, Elaine and Epoq will show you how brands can make the leap: from siloed data to integrated structures, from standard campaigns to tailored experiences, and from manual effort to scalable, AI-powered orchestration. Through practical use cases, you will discover how data and AI unleash the full power of personalisation—driving growth, loyalty, and measurable impact.
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