Marcus Merheim has been active in HR circles for the past 12 years in a wide variety of personnel topics. His focus has primarily been on employer branding, company culture and organizational development, as well as recruiting and retention. As the founder of hooman EMPLOYER MARKETING, he and his team focus on HR, marketing and communication. Furthermore, Marcus is host of German weekly ZEIT’s HR podcast ZEIT Talent and head of the Digitale Wirtschaft’s “Future of new work” desk and OMR’s lead speaker for employer branding topics.
The German labor market is in upheaval – skilled workers are in short supply, AI is changing the rules of the game, and many employers are still clinging to outdated concepts. But those who keep complaining will lose. In this talk, Marcus Merheim shows how companies can view the crisis not as a threat, but as a competitive advantage. By developing a genuine employer identity, fostering professional organizational development, and having the courage to approach topics differently. This is how you become visible, attract talent, and position your organization for the future. It’s time to leave your comfort zone – or risk being left behind.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.