About the speaker
Frauke Lucja is Global Senior Brand Manager at E.ON SE in Essen. She is responsible for brand governance and the set-up, development and management of the brand support team and the brand platform. Due to her many years of experience and support within previous rebranding, she is the interface to internal and external stakeholders and is responsible for training and education to bring the brand consistently to life.
Frauke Lucja at OMR
A design only becomes powerful when it’s brought to life. In this masterclass, you will learn how E.ON’s new design was deeply embedded into the organization through Europe-wide roadshows, workshops, and a brand portal.
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Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.