About the speaker
Jason Modemann is the founder and Managing Director of Mawave – Europe’s leading provider of social media outcomes. As CEO, he is responsible for the company’s strategic direction and is an expert in social media marketing, trends and their impact on society. Together with his team of nearly 150 people, he translates consumer brands for social media and achieves measurable outcomes through a successful combination of media, data and creative. As a speaker, Jason Modemann regularly takes to the biggest stages in Germany. He also shares his insights on social media and leadership with his approximately 35,000 followers on LinkedIn and in columns for w&v and Business Insider.
Jason Modemann at OMR
Social Media today is more than ever a game of extremes: brands need to own the big stages while building small communities. Tell long-term stories and still react in real time. Show attitude, but also entertain. And use AI smartly—without losing the human touch.
In this masterclass, Mawave founder Jason Modemann reveals how leading consumer brands navigate this clash of contrasts and why balance will be the key success factor for 2026.
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