About the speaker
With more than 14 years in digital advertising, Chris has worked closely with some of the world’s biggest ecommerce brands, including Decathlon, The Hut Group, and Snipes. As CCO & Managing Director of Smarter Ecommerce (smec), his expertise and close ties to Google and Microsoft support brands and online retailers in advancing their performance marketing strategies. This masterclass is an opportunity to learn from his extensive experience — offering practical insights that can help you make smarter, more effective decisions in digital advertising.
Christian Scharmüller at OMR
Search is dead? Not at all! Google Search continues to grow, and with AI Overviews, the next stage of evolution is here. Google’s answer: the “Power Pack” of Performance Max, Demand Gen, and AI Max for Search. But how do these AI-driven campaigns really work? Chris Scharmüller explains where these campaign types really stand, where you need to take action, and how to steer them strategically to achieve sustainable success in e-commerce. What to expect: strategic guidance on how to leverage the Google Power Pack, exclusive data with insights into effectiveness and risks based on thousands of campaigns, and plenty of tips, tricks, and best practices.
Omr Festival 26 doesn’t happen twice.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.