About the speaker
Magdalena Mues is the founder and managing director of Claneo, an SEO, GEO, and content marketing agency based in Berlin. Since 2010, she has been advising clients on their online marketing strategy and providing support in strategic search engine optimization, as well as in GEO and content marketing.
Magdalena Mues at OMR
The future of search is generative, presenting new challenges for companies. In this masterclass, you will learn how to use Generative Engine Optimization (GEO) to strategically position your brand in AI-powered search results like Google's AI Overviews, ChatGPT, and Perplexity. Discover why traditional SEO methods are no longer sufficient and how to secure your brand's visibility in the age of AI with new metrics, technical prerequisites, and practical strategies.
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