Talk of the townFlorian Heide & Scott Peterson 12/8/2022Not your average tourist—She turned her passion for film and travel into this digital businessHamburg’s Andrea David has what any would deem a dream job: traveling to legendary film locations around the world, taking shots and sharing them on Instagram. For the past 18 years, she’s ...
Talk of the townScott Peterson 11/23/2022Etoro Founder Yoni Assia: “Out of USD 1.2b in annual revenue, we invest USD 500m into marketing.”With 30 million registered users, 2.7 million of those being “funded brokerage accounts”, and a daily trading volume north of 5 billion US, eToro is a titan among fintech startups. In the OMR ...
Marketing RockstarsTalk of the townScott Peterson 11/17/2022Women’s Best: From Austria to global D2C fitness brand with millions in sales
Talk of the townTorben Lux & Scott Peterson 11/9/2022Streetwear OG StĂĽssy: The comeback of a true original
SearchTalk of the townScott Peterson 11/4/2022“It doesn’t matter how fantastic a creative is, if the UX is poor it won’t perform” Jon Cherki CEO & Founder of Contentsquare in the OMR Podcast
Marketing RockstarsTalk of the townFlorian Rinke & Scott Peterson 10/28/2022How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions
Talk of the townScott Peterson 10/19/2022“We did the exact opposite of what banks were doing,” Nobel Peace Prize winner Prof Muhammed Yunus in the OMR Podcast
Online MarketingTalk of the TownRoland Eisenbrand 10/10/2022This startup sells water disguised as craft beer—and is valued at over USD 700m
Talk of the townFlorian Rinke & Scott Peterson 9/21/2022Margrethe Vestager: “My job is not to be at war with specific companies.”
SearchTalk of the townRoland Eisenbrand & Scott Peterson 9/15/2022With more revenue and increased control, Apple is set to be the dominant global marketing player.
Talk of the townFlorian Heide & Scott Peterson 9/6/2022The true story of faux-crime creators. How influencers fake their own abductions and make bank
Talk of the townScott Peterson 9/1/2022Meditate with Yoda or focus with Erykah Badu. For Morgan Selzer, CCO Headspace, mental health content spans more than meditation.
Talk of the townFlorian Rinke & Scott Peterson 8/24/2022Cashback or cash out? How will inflation affect coupon and cashback providers?
MobileMarketing RockstarsTalk of the townFlorian Rinke & Scott Peterson 8/19/2022Spot on! We tricked Spotify with TikTok: 18 million views via #OMRCuts to crack the top-10
MobileTalk of the townTorben Lux & Scott Peterson 8/15/2022The OMR Aftershow in Cologne is back: Here’s who and what to expect after Day 1 at Dmexco