OMR23: The application phase for Masterclasses, Guided Tours and Side Events starts today


Masterclasses, Guided Tours and Side Events have featured prominently at the OMR Festival for years as one of our core content offerings. OMR23 is no different, and all three will return this May 9 and 10. Starting today, you can apply for a spot in a 90-minute seminar (Masterclasses), a 45-minute expo tour with experts (Guided Tours) and events located outside the confines of the OMR Festival (Side Events). Read on to find out how to apply now for Masterclasses, Guided Tours and Side Events of your choice.

On May 9 and 10, the OMR Festival 2023 will once again take place at the Hamburg Exhibition Center. A few hard facts about OMR23: We are expecting approximately 70,000 attendees, have north of 800 speakers and more than 1000 exhibitors and partners confirmed to attend. Expect to see our stages full of content on both days, Masterclasses, Guided Tours and Side Events teeming with all you busy marketing gals and guys. Click here for a list of confirmed speakers , or here for a list of exhibitors.

The best thing to do now is to start planning your time at the Festival by applying to Masterclasses, Guided Tours and Side Events. In a few days all timetables of the stages will be available. You must apply to attend each of the three formats as capacity is extremely limited. With a total of seven stages, over 240 Masterclasses, more than 150 Guided Tours and 100+ Side Events, there is more content on offer than ever before. So apply now, wait for your confirmation and get the most out of OMR23. The application phase runs until April 26.

Here’s a quick run down on how to apply to Masterclasses, Guided Tours and Side Events at OMR23.

Here’s how to apply for Masterclasses and Guided Tours

There are two steps you need to complete to apply for Masterclasses, Guided Tours and Side Events. First you need to secure a ticket for the OMR Festival here (with the Festival Pass one Masterclass, Guided Tour or Side Event is guaranteed). The ticket must be linked to your myOMR account. To do so, check myOMR—located to the upper right on—to see if your OMR23 ticket is displayed. FYI: You must log in with the account you used to purchase your ticket. Once you’ve taken care of that, it’s time to move on to step two: the application. To do this, select the desired seminars, tours or events in the Masterclass, Guided Tours or Side Events timetable. Make sure that they do not overlap in time.

Go to the application tool for the Masterclasses, Guided Tours and Side Events, which you can find here. Here you can apply to a maximum of six combined spots per person for the Masterclasses, Guided Tours or Side Events. The application period runs from April 12 to April 26, 2023, so you have plenty of time to decide. It’s not first come, first serve, as spots are awarded randomly. On May 3, you will receive an email with your assigned Masterclasses, Guided Tours and Side Events. All you then have to do at the Festival is simply go to the appropriate Masterclass track, to Guided Tours stand or to the location of the Side Event. You will find detailed information about the who, what, where and when in your confirmation email.

Scott Peterson
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