Time to get your guide. Here are your Guided Tours at OMR23—presented by Gerolsteiner.

Scott Peterson4/20/2023

Table of contents

Here’s how to apply to Guided Tours
Without further ado, let’s get to the Guided Tours for 2023
E-Commerce: Elevate Your Digital Evolution – Secrets to Skyrocket Your Brand’s Success
Quickwins
CRM
High Quality, Low Budget – Video for Social Media
Experience matters – Join IBM iX on a tour to best customer experiences
OMR Talent Guided Tour
Data Driven & Programmatic Advertising
Big & Smart Budget
Your Vertical Video Strategy for 2023
Retail Media
B2B
Corporate Innovation and Startups
Attention Management – How to create hype
Digital Analytics
Social Media Ads meet Organic
Sustainability at OMR23
Social Commerce
Analytics & Attribution
SOCIAL ARTIVISM- the power of universal languages
B2B Insider Tour: Simply win new customers!
D2C
eCommerce
Video
Influencer marketing trends in 2023
Conversational Marketing
Dialog Marketing
Mobile Marketing
Social Media Marketing
Performance Ads on social media in 2023: What you need to know
CRM
Performance-Marketing Trends
Employer Branding in practice – How companies can position themselves as attractive Employers
German Market Overview
Search Marketing (SEO & SEA)
Metaverse — Beyond The Hype
Content Marketing
Increasing Customer LTV in a Cookieless World, with a Customer Data Platform (CDP)
Sports Marketing
HR Tools
Increase your revenue—with smart a/b testing
Gamestarter in the eCommerce business
Social Media Management
Affiliate your business
Marketing automation tools
Data revolution
Influencer marketing tools
Social & Native Advertising
Instagram Marketing Funnel
Email marketing tools
Growth recipes & future of media
Content is king
Gamechanger: E-Commerce for better KPIs

The application phase for Masterclasses, Guided Tours and Side Events is in full swing. In 45-minute expert-led walks around the Festival, Guided Tours provide inspiration and insights on current marketing trends in a unique one-to-few setting. This year, we have roundabout 100 Guided Tours. You have time to apply through April 26. Here’s a look at what’s on at OMR23.

On May 9 and 10, the OMR Festival 2023 will once again take place at the Hamburg Exhibition Center. A few hard facts about OMR23: We are expecting approximately 70,000 attendees, have north of 800 speakers and more than 1000 exhibitors and partners confirmed to attend. Expect to see our stages full of content on both days, Masterclasses, Guided Tours and Side Events teeming with all you busy marketing gals and guys. Click here for a list of confirmed speakers, or here for a list of exhibitors.

Wanna attend OMR Festival 2023? Then get your ticket now!

Here’s a quick rundown on how to apply to Masterclasses, Guided Tours and Side Events at OMR23.

Here’s how to apply to Guided Tours

There are two steps you need to complete to apply to this year’s Guided Tours: you need a ticket and you need to apply. Let’s start with step one. Get your ticket here if you haven’t already. BTW, the Festival Pass guarantees you one spot in either a Masterclass, Guided Tour or Side Event. The ticket must be linked to your myOMR account. To do so, check myOMR—located to the upper right on omr.com. After you’re logged in, your OMR23 ticket should be displayed. Pro tip: You must log in with the account you used to purchase your ticket. Once you’ve taken care of that, it’s time to move on to step two: the application. To do this, select the desired Guided Tour(s), Masterclasses or Side Events in the Guided Tours, Masterclass or Side Events timetable(s). Make sure that they do not overlap in time.

One you’re in the application tool, located right over here, you can—wait for it—apply to whatever suits your fancy (a maximum of six combined spots per person for Masterclasses, Guided Tours or Side Events, mind you). The application period runs from April 12 to April 26, 2023, so time is slowly running out. It’s not first come, first serve, as spots are awarded randomly. On May 3, you will receive an email with your assigned Masterclasses, Guided Tours and Side Events. All you then have to do at the Festival is simply go to the appropriate Masterclass track, to Guided Tours stand or to the location of the Side Event. You will find detailed information about the who, what, where and when in your confirmation email.

Without further ado, let’s get to the Guided Tours for 2023

E-Commerce: Elevate Your Digital Evolution – Secrets to Skyrocket Your Brand’s Success

Tuesday, May 9, 9:45 AM to 10:30 AM, German Wednesday, May 10, 10:45 AM to 11:30 AM, English Are you ready to take your digital evolution to the next level? If you’re looking to skyrocket your brand’s e-commerce success, you won’t want to miss this. Welcome to the Ultimate E-Commerce Tour, where the spotlight is on elevating digital experiences and driving impact for your customers. Join us as we unveil the secrets to success guided by Sören Stamer, CEO and Co-Founder of CoreMedia. With an impressive track record helping some of the world’s most recognizable luxury and cult brands — like Louis Vuitton, Dior, UGG, HOKA, and Under Armour — achieve unprecedented growth, Sören is a true visionary in the e-commerce industry who embraces the transformative potential of technology. During this exclusive tour, Sören will take you on a journey of discovery as he introduces exhibitors who offer cutting-edge tools and best practices. With their expert guidance and innovative solutions, you’ll be empowered to create an unparalleled digital experience for your customers. Sign up now and let’s revolutionize the world of customer experience together. The sky’s the limit for your digital evolution! Click here to learn more.

Quickwins

Tuesday, May 9, 10:00 AM to 10:45 AM, English Wednesday, May 10, 11:00 AM to 11:45 AM, German “The “Quickwins” tours for marketing makers with a focus on search but who still have an eye on getting more. Andre Alpar is one of the most experienced performance marketing experts in Germany. Founder of international search & content agency AKM3, which was acquired by Publicis in 2014 and integrated in in Performics. Andre has built up search marketing operations for Rocket Internet as well as portfolio companies. He is active as a business angel and hosts the weekly OMR Podcast #askOMR. Click here to learn more.

CRM

Tuesday, May 9, 10:15 AM to 11:00 PM, German Wednesday, May 10, 2:15 PM to 3:00 PM, English How can you use CRM and marketing automation to create stable customer relationships? Which concepts and tools have proven effective in which branches and use cases? Bjoern Sjut will provide you with an overview at OMR22, focussing on tools, providers and best practices. Click here to learn more.

Wednesday, May 10, 1:15 PM to 2:00 PM, German How does social media storytelling work? Where do ideas come from? What is the goal? How can the story be told with maximum impact? Much more often, it’s a feeling that triggers a positive buying decision than the product itself. So: don’t make the mistake of trying to sell in social media. In the future, ensure the WOW effect with the WILD principle. On this tour, you will be picked up on all these topics – just like your users will be in your social media videos from the very first second. Click here to learn more.

Experience matters – Join IBM iX on a tour to best customer experiences

Tuesday, May 9, 10:30 AM to 11:15 AM, German Tuesday, May 9, 3:30 PM to 4:15 PM, English In the game of customer experience, your competition isn’t just your competition, it’s often your customers’ last best experience which shapes their expectations. However, delivering compelling digital experiences is becoming more and more of a challenge today. How can companies and brands deal with complex collaboration, user journeys, and touchpoints? In this guided tour, you’ll learn why we should think more in terms of entire journeys, ecosystems, and foster cross-silo collaboration of teams and business units. Click here to learn more.

OMR Talent Guided Tour

Tuesday, May 9, 10:30 AM to 11:30 AM, German Tuesday, May 9, 4:00 PM to 5:00 PM, German Wednesday, May 10, 10:15 AM to 11:15 AM, German Wednesday, May 10, 2:00 PM to 2:45 PM, German Are you OMReady? Have you always wanted to know how you could get your foot in the door at OMR or everything that OMR as a company offers? Then this is the Guided Tour for you! Kaya and Sara are key members in the OMR People Team and will give you insider tips on what it’s like working for OMR and will offer up insights into individual projects and teams at OMR. Click here to learn more.

Data Driven & Programmatic Advertising

Tuesday, May 9, 11:00 AM to 11:45 AM, English Tuesday, May 9, 3:00 PM to 3:45 PM, German The “Data Driven & Programmatic Advertising” tour is aimed at all marketing managers looking to put their display budgets to good use. Lothar Krause has been a mainstay in the programmatic advertising sector since its infancy. He helped steer Sociomantic’s global expansion and product development as one of the Berlin-based company’s first members. Since last year Lothar worked as a consultant and advisor and had the chance to work with publishers, advertisers and several vendors. On his tour, Lothar will give you the low-down and offer up insights on programmatic advertising, while shedding light on the latest developments in display advertising as a branding and performance channel. Lothar will interview some experts from the programmatic advertising industry and will, if needed, ask the critical questions. Click here to learn more.

Big & Smart Budget

Tuesday, May 9, 11:15 AM to 12:00 PM, German Wednesday, May 10, 11:15 AM to 12:00 PM, German The “Big & Smart Budget” tour – for marketers from larger organizations. Full of inside insights and expertise from industry with Erik Siekmann. Click here to learn more.

Your Vertical Video Strategy for 2023

Tuesday, May 9, 11:15 AM to 12:00 PM, German TikTok, Reels and Shorts are all the rage. If you don’t have a vertical video strategy yet, you’re missing a huge opportunity. On this tour, we’ll take a look at the most important players in vertical video marketing, get to know well-known influencers, while learning from best practice brands what is needed for successful vertical video content. Click here to learn more.

Retail Media

Tuesday, May 9, 11:30 AM to 12:15 PM Retail media is one of the fastest-growing disciplines in performance marketing. While Amazon has long-since become the largest ad-ecosystem alongside Google and Meta, there are a host of other eCommerce platforms that enable other brands to advertise directly on their shopping platforms. This Guided Tour will introduce you to relevant players in the Retail Media space and give you insights into how you can take advantage of the massive datapool in the hands of the world’s largest eCommerce platforms and give your advertising activities a massive boost. Click here to learn more.

B2B

Tuesday, May 9, 11:30 AM to 12:15 PM, English Tuesday, May 9, 1:45 PM to 2:30 PM, German Wednesday, May 10, 1:30 PM to 2:15 PM, German The “B2B” tour is aimed at founders, entrepreneurs and marketing makers looking to scale the demand side of their B2B business. Hannes Fehr, founder of leadvolution, will lead the B2B tour— and we can hardly think of a better man for the job. He’s been in the online marketing biz for over 2 decades, where he has dealt with everything from adsense optimization, SEO shops to incubators, startups and major corporations. For the past 7 years, he has been 100% focused on B2B lead generation via Social Media and is one of the leading experts in Europe on that topic. On top of all that, Hannes has been a part of the OMR Family from the beginning and a true entertainer at heart. Click here to learn more.

Corporate Innovation and Startups

Tuesday, May 9, 11:45 AM to 12:30 PM, English Tuesday, May 9, 12:45 AM to 1:30 PM, German Using various exhibitors like corporations, scaleups and startups as examples, this guided tour will show how innovations from the fields of digital marketing and ecommerce are making their way into established industries, focusing on the requirements and expectations of the respective stakeholders. Hence, the tour is aimed at founders, entrepreneurs, and innovation managers alike. Click here to learn more.

Attention Management – How to create hype

Tuesday, May 9, 12:00 PM to 12:45 PM, German Wednesday, May 10, 12:oo PM to 12:45 PM, German Listen up! If you want your digital marketing campaigns to succeed, generating maximum awareness and amplifying impact are an absolute must. The “Attention Management – How to create hype” tour will showcase tools, companies and agencies that are capable of helping you create attention, while providing a nuanced look at the realities of campaign performance on a landscape dominated by Meta, Google and the like. Click here to learn more.

Digital Analytics

Tuesday, May 9, 12:15 PM to 1:00 PM, German Wednesday, May 10, 12:45 PM to 1:30 PM, English What’s the optimal set up for tracking and analytics in 2023? How can that be achieved via-a-vis GDPR regulations and the changes to Google Analytics scheduled for next year? This tour will show you tools, providers and best practices at OMR22. Click here to learn more.

Tuesday, May 9, 12:15 PM to 1:00 PM, German Daniel Levitan, together with OMR Education, will explain which platforms in the social ads game can help you achieve your business goals. What influences performance? What content do you need to be successful on social media? And what is social brand building all about? Our expert Daniel gives you valuable practical tips. Click here to learn more.

Sustainability at OMR23

Tuesday, May 9, 12:30 PM to 1:15 PM, German Wednesday, May 10, 12:30 PM to 1:15 PM, English How about a look behind the scenes at OMR23 and a tour that will provide plenty of food for thought? What, exactly, is OMR doing in terms of sustainability? What can we as a company learn from past faux pas and where do we go from here? From our own climate footprint to implementing reusable goods and focussing on vegan offerings at OMR23, our sustainability journey has only just begun. Look forward to a stimulating conversation and an open exchange on a topic that is more relevant than ever. Click here to learn more.

Tuesday, May 9, 12:30 PM to 1:15 PM, German Wednesday, May 10, 1:00 PM to 1:45 PM, English In his “Social Commerce” Guided Tour, Jason Modemann will introduce you to essential partners from the socal media and eCommerce space. The tour will include stops at two leading, established platforms and two young startups that are disrupting through innovation. With mini-case studies and best practices, Jason will deliver practical insights into the day-to-day operations and familiarize you with key partners. Click here to learn more.

Analytics & Attribution

Tuesday, May 9, 1:00 PM to 1:45 PM, German Wednesday, May 10, 9:45 AM to 10:30 AM, English The challenge today for everyone in the online marketing space lies in collecting high-quality data and in precisely analyzing digital channels. This tour will introduce you to some of the most exciting players in the space and while focus on finding out which providers provide which solutions and breaking down their pros and cons. Click here to learn more.

Tuesday, May 9, 1:15 PM to 2:00 PM, German Tuesday, May 9, 3:30 PM to 4:15 PM, English Social business, social engagement, social media. With so much social here, there and everywhere, it’s hard to keep track of which social is good social. On the “Social Business” tour with Micha Fritz, co-founder of all-profit organization Viva con Agua, you’ll learn how to effectively combine good business with feel-good social. Click here to learn more.

B2B Insider Tour: Simply win new customers!

Tuesday, May 9, 1:30 PM to 2:15 PM, German Especially in the B2B sector, new customer acquisition is a highly competitive topic. Companies and marketeers are always looking for new, innovative measures to achieve their marketing goals: More customers, more sales. However, many always rely on similar marketing tools. The result: high advertising costs, rising CPLs (cost per lead), fewer leads and declining lead quality. In our Guided Tour we will show you 5 B2B insider tips from the areas of online marketing, lead gen, personal branding, CRM and sales intelligence with which you can efficiently and effectively generate new customers for your B2B business! Click here to learn more.

D2C

Tuesday, May 9, 1:30 PM to 2:15 PM, English Wednesday, May 10, 4:00 PM to 4:45 PM, German It’s one of the hottest topics in digital marketing: D2C. Cutting out intermediaries promises massive ROI—if done right. On this tour, your Guide Yara will break down what D2C really means, how it differs from other channels, before talking with the “competition” in About You (retail) and Amazon (marketplace). She’ll also go into detail about differences between industries and why you really can buy anything and everything online today, from eCigarettes to automobiles. Click here to learn more.

eCommerce

Tuesday, May 9, 2:00 PM to 2:45 PM, English Wednesday, May 10, 10:00 AM to 10:45 AM, German The “E-Commerce” tour for marketers, who are interested in achieving growth for both shops and products. Alexander is one of the leading eCommerce experts in Germany; on his blog Kassenzone, he takes a closer look at current market developments. He is the founder of consulting firms eTribes and Spryker Systems, a joint venture with Project A Ventures. On his guided tour, he will focus on the fair highlights and present prime providers of eCommerce. Click here to learn more.

Video

Tuesday, May 9, 2:15 PM to 3:00 PM, English Wednesday, May 10, 5:15 PM to 6:00 PM, German “Next Gen video” is a long-term relationship—and not a one-night stand. How can you generate max watch time? This tour offers best practices for online videos and platforms, while given you an overview of top tools, service providers and specialists. Click here to learn more.

Influencer marketing trends in 2023

Tuesday, May 9, 2:15 PM to 3:00 PM, German Where are we today in 2023 when it comes to influencer marketing? How can we get the most out of working with creators and why do I still need them at all? On his Guided Tour with OMR Education, Sven Wedig will be stopping by relevant players, platforms and influential players in the industry. And because Sven is pretty well connected, it wouldn’t be surprising if he spontaneously pulled at influencer or two aside to answer the tough questions. Click here to learn more.

Conversational Marketing

Tuesday, May 9, 2:30 PM to 3:15 PM, German Wednesday, May 10, 9:30 AM to 10:15 AM, English Less push, more pull – 90% of consumers say they want a dialog with companies via channels like WhatsApp. It’s time to focus less on in-your-face-marketing and more on interaction. With conversational marketing, you can put an end to low conversions and low engagement. Use the right tools and get more out of it! What are you waiting for? Chat with your crowd on their favorite channels. Save resources with marketing automation and the help of AI-based chatbots. Increase customer loyalty with Messenger Newsletters on WhatsApp and Co. with open rates of over 90%. Increase sales with conversational commerce at conversion rates of up to 90%. Click here to learn more.

Dialog Marketing

Tuesday, May 9, 2:30 PM to 3:15 PM, German Wednesday, May 10, 10:30 AM to 11:15 AM, English The Dialog Marketing Tour is aimed at marketers and brands looking to optimize their customer lifetime value. Want to give customers offers and products that are personalized to the max? No problem. This tour focuses on tools and strategies you can use to reach those goals, improve your customer relationships and boost long-term revenue. Click here to learn more.

Mobile Marketing

Tuesday, May 9, 2:45 PM to 3:30 PM, German Wednesday, May 10, 11:30 AM to 12:15 PM, English As a channel, mobile has the highest reach and usage time, therefore making it an essential part of all marketing activities. This tour is for all advertisers and marketers who recognize that we live in a mobile-first world. Andreas Rau, Head of Media Agencies at Meta will introduce you to innovators and solutions that help integrate mobile into the center of marketing strategy. Click here to learn more.

Tuesday, May 9, 3:15 PM to 4:00 PM, English Wednesday, May 10, 12:15 PM to 1:00 PM, German The “Social Media marketing” tour is for content creators, social media managers and anyone else who’s in the business of publishing content. This tour will give you an overview of relevant companies, which can help you up your game on social. Click here to learn more.

Tuesday, May 9, 3:15 PM to 4:00 PM, German Florian Litterst, together with OMR Education, takes you to important players in the fast-moving paid social world and explains what’s important for Facebook and Instagram Ads in 2023. Exciting tips for practice included. Click here to learn more.

CRM

Tuesday, May 9, 3:45 PM to 4:30 PM, German Wednesday, May 10, 1:15 PM to 2:00 PM, English Having an optimal setup to manage and nurture relationships with your customers is not a nice-to-have, but an absolute must. On the CRM Valuechain Tour, we’re starting at square 1, with effective techniques for acquiring 1st-party data. Then, we’ll venture out into the AI-based waters of target group management tools, before concluding our tour with current options for personalizing offers and communicating with your audience. Click here to learn more.

Performance-Marketing Trends

Tuesday, May 9, 4:15 PM to 5:00 PM, German Wednesday, May 10, 3:45 PM to 4:30 PM, English This tour provides you with an overview of the latest trends and developments in the performance marketing space. Here, topics such as automation and AI continue to lead the way, while the platforms themselves are taking on a greater role as control levers. We’ll be visiting key players from the performance marketing space and find out where marketers should really be placing their focus—and their budgets. Click here to learn more.

Employer Branding in practice – How companies can position themselves as attractive Employers

Tuesday, May 9, 4:30 PM to 5:30 PM, German Everyone’s talking about employer branding or (more accurately) the identity of companies as employers. The shortage of skilled workers is forcing companies to address their own culture, reputation and image in order to continue to find and retain employees. In this Guided Tour, the term will be classified, we’ll deliver concrete tips for successful implementation and inspiration will be drawn on companies with best practices. Marcus Merheim, as founder of hooman EMPLOYER MARKETING, has been in the HR world for more than 11 years and will provide many important insights in an entertaining way. Click here to learn more.

German Market Overview

Tuesday, May 9, 4:30 PM to 5:15 PM, English Wednesday, May 10, 3:15 PM to 4:00 PM, German The “German Market Overview” tour is aimed at those unfamiliar with the hidden digital champions on the German market. Tour guide Jan Bechler from Finc3 will give you a crash course on select German companies whose name may be unfamiliar to you, but can help boost your online marketing business no matter where you’re from. Click here to learn more.

Search Marketing (SEO & SEA)

Tuesday, May 9, 4:45 PM to 5:30 PM, German Wednesday, May 10, 1:45 PM to 2:30 PM, German Wednesday, May 10, 3:00 PM to 3:45 PM, English This Guided Tour is primarily aimed at marketing decision makers, who seek to harness the massive potential in organic and paid search. Which skills, tools and experts do companies really need to grow and succeed in the long-term? Matthäus and Lara will share insights from their decade plus of working together with enterprises from the most-diverse sectors and disclose which factors are key in search. Click here to learn more.

Metaverse — Beyond The Hype

Tuesday, May 9, 5:00 PM to 5:45 PM, German Wednesday, May 10, 4:15 PM to 5:00 PM, English WTF is the metaverse? Let’s take a closer look behind the scenes of the hype with your guide Simon and get to know the most relevant Metaverse companies at the OMR Festival. The real potential of virtual worlds is a genuine source of inspiration—and on this tour you can also ask all of those nagging questions you’ve wanted to ask an expert. Click here to learn more.

Content Marketing

Tuesday, May 9, 5:15 PM to 6:00 PM, German The “Content Marketing” tour will highlight players you need to know to give your content marketing endeavors a push: from which channels and what kind of content is most effective to the essential channels. Click here to learn more.

Increasing Customer LTV in a Cookieless World, with a Customer Data Platform (CDP)

Tuesday, May 9, 5:30 PM to 6:15 PM, English Wednesday, May 10, 2:30 PM to 3:15 PM, German The Cookie will eventually crumble… so what does the end of third-party cookies mean for your business, customer acquisition, ad spend, and personalization efforts across your overall customer experiences? Join this guided tour to learn from a number of selected Twilio Segment Partners on how to deliver real-time customer engagement, increase return on ad spend, and increase customer Lifetime Value (LTV), by collecting, unifying, and activating you first-party data with the #1 Customer Data Platform (CDP), by market share. Click here to learn more.

Sports Marketing

Tuesday, May 9, 5:30 PM to 6:15 PM, German Wednesday, May 10, 11:45 AM to 12:30 PM, English The “Content Marketing” tour will highlight players you need to know to give your content marketing endeavors a push: from which channels and what kind of content is most effective to the essential channels. Click here to learn more.

HR Tools

Wednesday, May 10, 10:30 AM to 11:15 AM, German How do I set up my HR department and keep my employees in the company? No matter if you are a start-up or a medium-sized company. You have to master these challenges in times of digitalization. Click here to learn more.

Increase your revenue—with smart a/b testing

Wednesday, May 10, 12:30 PM to 1:15 PM, German In this Guided Tour you will learn everything about everything on A/B testing and how you can use it to increase sales in your business. You’ll learn why it’s so important to get feedback from users and what tools you can use to do so. You will also learn how AI tools can be used to automate certain tasks in A/B testing. Last but not least, you will learn how to generate test ideas based on user feedback and how to implement them using tools like Kameleoon. Click here to learn more.

Gamestarter in the eCommerce business

Wednesday, May 10, 11:30 PM to 12:15 PM, German Established SMEs use these tools to set up their stores in a stable manner. On this tour, we’ll visit players who help you build stable store processes and talk about finding an optimized combination of solutions. Tour stops include store vendors, PIM, DAM and analytics. The content is aimed at companies that already generate revenues in the 2-3 million range and now want to expand their eCommerce structure. Click here to learn more.

Wednesday, May 10, 12:15 PM to 1:00 PM, German Today there is no shortage of service providers and tools designed to make the lives of social media managers everywhere easier. To help provide you with solid footing in an ever-changing landscape, Sveja Teichmann, CEO and co-founder of Crowdmedia, will draw on her decades plus of social marketing experience to highlight the tools you need to know to get the most out of your social. If that weren’t enough, she’ll also be providing insights into the current trends and context to recent changes to the biggest social platforms. Click here to learn more.

Affiliate your business

Wednesday, May 10, 12:30 PM to 1:15 PM, German Have you always wanted to meet the people behind well-known affiliate networks in person and get exclusive tips for your (future) affiliate program? Then this tour is just right for you! Visit the booths of top players like Awin and get exciting insights and recommendations directly from the experts. The tour ends at the OMR Education booth in hall B1. Click here to learn more.

Marketing automation tools

Wednesday, May 10, 1:30 PM to 2:15 PM, German How do you get relevant messages to the right users at the perfect moment? And how can you sustainably increase your customer loyalty and CLV through personalized user experiences? Janine Hummel guides you with her insights from the field to the tools & vendors at OMR23 trade show that should definitely be part of your (B2C & B2B) CRM toolbox. Click here to learn more.

Data revolution

Wednesday, May 10, 2:15 PM to 3:00 PM, German Join Jonas Rashedi as he walks you through the most-exciting developments and trends in the data space and learn how to maximize the potential of data usage for your online marketing. Jonas is one of the most well-known data experts, a CDO, speaker, author and podcast host who has been in the data space for over 10 years. On this Guided Tour, Jonas will share Expo highlights and top vendors in the Data space that will help you take your online marketing to the next level. The tour ends at the OMR Education booth in Hall B1. Click here to learn more.

Influencer marketing tools

Wednesday, May 10, 2:30 PM to 3:15 PM, German When Excel reaches the limits of its capabilities, the world of tools for research and analysis really starts to open up. The world of social media and influencer marketing is also full of different tools. In order to shed some light on this, we will take a look at the most important tool providers at OMR23 and put them to the test together: Which tool fits which requirement and which company? What can they really do and which problems do they solve for us? The tour ends at the OMR Education booth in Hall B1. Click here to learn more.

Wednesday, May 10, 2:45 PM to 3:30 PM, GermanWhen it comes to content seeding, there is a constant influx of new options and possibilities—and the trend shows no signs of slowing. On this tour, we’ll be taking a closer look at various relevant tools and platforms for social and native advertising. With tools especially, the market is thriving and evolving faster than ever and we’ll cover the differences between tools and what you need to take into consideration, from targeting, to steering and reporting. Click here to learn more.

Instagram Marketing Funnel

Wednesday, May 10, 3:15 PM to 4:00 PM, German Together with OMR Education, Instagram expert and social media nerd Peter Mestel will not only guide you through OMR23, he will also walk you through the Instagram marketing funnel and explain when to use which formats to achieve your brand’s strategic goals. In the process, Peter navigates key industry players and takes time to answer your questions. In short, here are directly actionable tips for marketing practice! The tour ends at the OMR Education booth in Hall B1. Click here to learn more.

Email marketing tools

Wednesday, May 10, 3:30 PM to 4:15 PM, German On this tour you will experience email marketing in a completely new and different way. Tobias guides you step by step into and through the world of email marketing and the tool universe. And there’s one thing Tobias can’t stand: Boredom. System selection, list building, databases – such topics can be fun. And you’ll have fun on this guided tour, I promise! Click here to learn more.

Growth recipes & future of media

Wednesday, May 10, 4:30 PM to 5:15 PM, German How will a growth and media organizations be positioned in 2025? What capabilities and technologies are essential to every company? Answer: From budget allocation and measurability to collaboration and AI. Jan is a digital marketing entrepreneur and investor from Hamburg, Germany, and was previously spent extensive time at McKinsey & Company. Most recently, he’s been active as an Expert Associate Partner in the area of digital marketing and growth. On this tour he will present selected companies and discuss how collaboration between marketing departments, agencies and technology providers can be streamlined. Click here to learn more.

Content is king

Wednesday, May 10, 4:45 PM to 5:30 PM, German This Guided Tour is aimed at all established and aspiring content experts out there. From data-driven and user-centric to holistic and brand-driven, we’ll be taking a closer look at what makes makes effective content marketing in a variety of applications, discussing the current industry status quo and analyzing which trends are worth noting. Click here to learn more.

Gamechanger: E-Commerce for better KPIs

Wednesday, May 10, 4:30 PM to 5:15 PM, German Tools that help you get more out of your store. We’ll stop by vendors that help you better engage customers, personalize targeting and optimize your marketplace and shipping. The tour is aimed at vendors who already have a store and want to increase conversion, visibility and sales. Click here to learn more.