Ebay, Nasty Gal, Girlboss, Netflix—the ridiculous success story of Sophia Amoruso

This Girlboss is taking the stage in Hamburg this March at OMR18

At 22, Sophia Amoruso was selling secondhand clothing on eBay. Just a few years later, her online shop Nasty Gal posted revenue upward of USD 300 million and she cracked the Forbes list of richest women in the USA. Despite leaving Nasty Gal, Sophia continues to be a personal brand tour du force. In 2017, Netflix turned her memoir #GIRLBOSS into a hit series. Her newest venture, Girlboss, launched in 2017 and is a platform that helps women define success on their own terms, and offers them the tools they need to achieve, advance, and own their power. But what is the now 33 year old’s secret to success? Today, we’re taking a closer look at her success story—and announcing her as the next big speaker at OMR Festival 2018 in Hamburg!
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From the battlefield to the boardroom. How former soldier Adam Singola built Taboola

Taboola founder Adam Singolda in the latest OMR Podcast

Adam Singolda Taboola Podcast

Adam Singolda at OMR Festival 2017 (Image: OMR / Simon Hollmann).

Adam Singolda spent 7 years in the Israeli Army as a tech analyst. In 2007, not even a year after getting out, he founded Taboola, a content discovery startup and just a few months after that, he packed up and set off for New York. A decade later, Taboola has expanded its global workforce at its 14 locations to 800 and is projected to hit over USD 1 billion in revenue this year. In this episode of the OMR Podcast, he talk about the industry is changing to accommodate ads at the end of articles, why Facebook is his company’s biggest competitor and why an IPO doesn’t make sense at present.
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HOW AN ENGINEER WITH A THIRST FOR WHISKEY TURNED TESLA INFLUENCER

German whiskey king Horst Lüning spends millions on domains and dominates Youtube

Horst Lüning from whisky.de in one of his whiskey videos on Tesla. (image: Youtube)

In early 2014, the domain whisky.com changed hands for a cool USD 3.1 million–and continues to be one of the most expensive websites in the world. The domain’s new owner is a family-run business named Whisky.de GmbH from a tiny Bavarian village. Horst Lüning is actually better known internationally as a whiskey taster on YouTube, which has propelled him to cult status thanks to three YouTube channels with roughly 47 million impressions. But in recent years his fame has propelled him into the role of a Tesla influencer—helping net the auto company millions in revenue. OMR uncovers Lüning’s rise to whisky fame and evolution to Tesla ambassador.
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Who’s the most GIF-ted? These brands are killing it on GIPHY

OMR crawled and ranked the largest branded channels on GIPHY

Giphy Brand Ranking OMR 30 years. That’s how long GIFs have been around. But GIFs (pronounced GIF or JIF—if you like being wrong) have never been as popular as they have been in the last five years. On GIPHY, the world’s largest GIF portal, 200 million people search for the perfect video loop. With so much traffic, it’s no wonder that brands and companies run their own accounts. That got us to thinking: who’s the biggest brand on the platform? And how big is the biggest channel? To find out who’s the king GIF marketing, we created an algorithm to crawl GIPHY and then ranked the top-50.
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“I don’t give a sh*t about legacy.”

Agency legend Bob Greenberg on the OMR Podcast

Bob Greenberg OMR Podcast

R/GA-Founder Bob Greenberg.

He’ll soon be 70 and still doesn’t show any signs of slowing down. Bob Greenberg, R/GA founder is a legend among ad agencies—although he could care less about his legacy. Guest host and Thjnk founder Michael Trautmann sat down to talk with Bob on the OMR Podcast to find out why he likes repositioning the company once every nine years, his thoughts on Gary Vaynerchuk and which companies could make the leap and join the likes of Google, Amazon, Facebook and Apple.

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10 dollars to check your kicks: Yeezy Busta knows what you’re wearing

600,000 Followers on the 19 year old’s Instagram account

Yeezy Busta

“Yeezy Busta” at work. (Image: Youtube)

The sneaker hype online shows no signs of slowing. Models like “Yeezy” by Adidas and Kanye West and their absolute limited supply give rise to an incredible amount of hype—and to counterfeits. A 19-year-old med student from LA has decided to take up the fight against fakes. On his Instagram account, he not only takes celebs to task for wearing knock-offs, but also helps out regular dudes and dudettes with an authenticity check—and apparently makes bank.
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Mary Meeker is a moneymaker: Here are her 6 top online shops worth copying

The Meek shall inherit the Internet

Mary Meeker

Mary Meeker, partner at Kleiner Perkins Caufield & Byers

It’s appointment viewing for the industry. Mary Meeker’s “Internet Trends” turns marketing heads from across the industry. On over 350 slides, Meeker, a partner at Silicon Valley VC firm Kleiner, Perkins, Caufield & Byers, presented her outlook and ones to watch for the next year back in July. To make sure that nothing important gets lost in the shuffle we took a closer look and have highlighted 6 eCommerce startups worth keeping your eye on.
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Marketing that’s a riot.

What better way to boost affiliate marketing revenue than by capitalizing on social unrest?

G20 Affiliate

Last week, Hamburg took center stage in the world’s media consciousness—first as host of the much-anticipated G20 Summit, and then as a playground for marauding rioters to clash with police, set fire to cars and plunder local businesses. The coverage garnered significant traction on social media especially, where the at times terrifying videos were shared several million times. But like the old saying goes, every Molotov cocktail has a silver lining (Is that right? Yeah, that’s right.) And marketers loose on morals recognized the chance and pounced to earn money as affiliates. OMR presents the questionable practice.
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It’s got the goods. How stripped-down erotic forum Joyclub turns a major profit — but no tricks.

Community building in Bavaria and Saxony

Joyclub

Lonely hearts searching for a flirt, or the man or woman of your dreams has long since been relocated to the digital world. Online dating / matchmaking / hookups is a billion-dollar industry dominated by dating apps like Tinder. But while the major mobile players reap the lion’s share, smaller portals with archaically designed forums continue to persist, exist and thrive in their niches. Joyclub is one such example.

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SWITCHING SIDES: HOW DJ KHALED USED SNAPCHAT TO GET BIG ONLY TO JUMP SHIP FOR INSTAGRAM

Ruling social media monarch DJ Khaled launches Instagram show and shifts away from Snapchat

DJ Khaled Snapchat Instagram
It’s been a rough couple of weeks for Snap. First Facebook straight up jacked several functions from Snap, then chief executive chosen one Evan Spiegel reported massively disappointing quarterly figures and user growth leading to the collapse of its share price. And now Snap’s top influencer, DJ Khaled, is set to launch his own show on Instagram, i.e. the competition. The show has some hefty backing, too, receiving funding from a media company that is a part of the extended Disney family—and which previously was exclusively active on Snapchat, and is now only on Instagram. Whether it’s a sign of the beginning of the end or merely a bump in the road, it’s not optimal.
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