10 dollars to check your kicks: Yeezy Busta knows what you’re wearing

600,000 Followers on the 19 year old’s Instagram account

Yeezy Busta

“Yeezy Busta” at work. (Image: Youtube)

The sneaker hype online shows no signs of slowing. Models like “Yeezy” by Adidas and Kanye West and their absolute limited supply give rise to an incredible amount of hype—and to counterfeits. A 19-year-old med student from LA has decided to take up the fight against fakes. On his Instagram account, he not only takes celebs to task for wearing knock-offs, but also helps out regular dudes and dudettes with an authenticity check—and apparently makes bank.
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Mary Meeker is a moneymaker: Here are her 6 top online shops worth copying

The Meek shall inherit the Internet

Mary Meeker

Mary Meeker, partner at Kleiner Perkins Caufield & Byers

It’s appointment viewing for the industry. Mary Meeker’s “Internet Trends” turns marketing heads from across the industry. On over 350 slides, Meeker, a partner at Silicon Valley VC firm Kleiner, Perkins, Caufield & Byers, presented her outlook and ones to watch for the next year back in July. To make sure that nothing important gets lost in the shuffle we took a closer look and have highlighted 6 eCommerce startups worth keeping your eye on.
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Marketing that’s a riot.

What better way to boost affiliate marketing revenue than by capitalizing on social unrest?

G20 Affiliate

Last week, Hamburg took center stage in the world’s media consciousness—first as host of the much-anticipated G20 Summit, and then as a playground for marauding rioters to clash with police, set fire to cars and plunder local businesses. The coverage garnered significant traction on social media especially, where the at times terrifying videos were shared several million times. But like the old saying goes, every Molotov cocktail has a silver lining (Is that right? Yeah, that’s right.) And marketers loose on morals recognized the chance and pounced to earn money as affiliates. OMR presents the questionable practice.
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It’s got the goods. How stripped-down erotic forum Joyclub turns a major profit — but no tricks.

Community building in Bavaria and Saxony

Joyclub

Lonely hearts searching for a flirt, or the man or woman of your dreams has long since been relocated to the digital world. Online dating / matchmaking / hookups is a billion-dollar industry dominated by dating apps like Tinder. But while the major mobile players reap the lion’s share, smaller portals with archaically designed forums continue to persist, exist and thrive in their niches. Joyclub is one such example.

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SWITCHING SIDES: HOW DJ KHALED USED SNAPCHAT TO GET BIG ONLY TO JUMP SHIP FOR INSTAGRAM

Ruling social media monarch DJ Khaled launches Instagram show and shifts away from Snapchat

DJ Khaled Snapchat Instagram
It’s been a rough couple of weeks for Snap. First Facebook straight up jacked several functions from Snap, then chief executive chosen one Evan Spiegel reported massively disappointing quarterly figures and user growth leading to the collapse of its share price. And now Snap’s top influencer, DJ Khaled, is set to launch his own show on Instagram, i.e. the competition. The show has some hefty backing, too, receiving funding from a media company that is a part of the extended Disney family—and which previously was exclusively active on Snapchat, and is now only on Instagram. Whether it’s a sign of the beginning of the end or merely a bump in the road, it’s not optimal.
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Scams, subscriptions and bot chats: How one German fauxporn Youtube star screws her fans

Private pics and promises of direct contact have fans blowing their loads

Katja Krasavice

Videos boasting risqué titles, thumbnails teasing gobs of bare skin and steamy sexual indiscretions—all of which end up being more hot air than hot stuff. Katja Krasavice has teased, baited and badgered her way to a bulging fan base: 800,000 Youtube subscribers and 200 million views. The aspiring sex star has milked the shady practice for everything it’s got—and spread it to other platforms in increasingly dubious ways. OMR got down and dirty for a closer look at the budding fauxporn star.
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OMR Podcast, Episode 6: Facebook VP Ads and Business Platform Andrew Bosworth

OMR Podcast Special: Andrew “Boz” Bosworth, the inventor of Newsfeed and author of Ads at Facebook drops by the OMR Podcast during OMR Festival 2017

Andrew Boz Bosworth OMR17

Andrew “Boz” Bosworth on the Conference stage at OMR Festival 2017.

He was once Mark Zuckerberg’s teaching assistant at Harvard and later followed him to Facebook as the 9th employee ever after a two-year interlude at Microsoft. In his time at FB, Boz has left an indelible mark on the company developing Newsfeed and pushing mobile ads. Today, he is VP of Ads and Business Platform Silicon Valley behemoth. After delivering the opening keynote at OMR Festival 2017, Boz sat down with German marketing trailblazer and VC magician Florian Heinemann (Project A Ventures, Thrillist, Trivago and many more) to talk about the past, present and future at Facebook.
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Pre-register now for Masterclasses and Guided Tours at OMR Festival 2017!

Pre-registration for Masterclasses and Guided Tours is LIVE!

OMR17 Expo Masterclasses

Starting now you can pre-register for 53 Masterclasses and 13 Guided Tours.

There is a total of 53 Masterclasses on 49 different topics and 13 Guided Tours that will be taking place during OMR Festival 2017 this March 2 & 3 in Hamburg, Germany. And starting today, you can pre-register for the classes and tours that work with your agenda—of course, only if you already have your ticket to the Expo. Read on to learn more about the pre-registration process and about a few of the Masterclasses.
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Present your project in front of 5500 people! Be one of our 3 Companies to Watch

Submit your application for a spot in our marketing startup spotlight “3 Companies To Watch”

3 Companies To Watch
Are you the founder of a marketing or advertising startup and want to be on the same stage as Gary Vaynerchuk, Casey Neistat and Bruce Dickinson on March 3? Then tell us why you should be one of the “3 Companies to Watch” at OMR Festival 2017! Read on to learn more and to find out about the companies that have made it in years past.
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The names keep coming: 24 more exhibitors at the OMR Expo during OMR Festival 2017

Set appointments, expand your network and gain invaluable insights

OMR17 Expo Aussteller

Expo booths (Hall A2) during the OMR Expo at OMR Festival 2016.

In just a few weeks, Hamburg will be the center of the digital marketing universe with big-name companies such as Oracle, Yahoo, Xing, Ligatus, Roq.ad and many more, descending on the German metropolis. OMR Festival 2017 is taking place this March 2 & 3 at the Hamburg Messe convention center. Be sure to set up your appointments with exhibitors now as there will be 24,999 other marketing aficionados looking to get their piece of the insight and network pie at the OMR Expo.
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