Talk of the townRoland Eisenbrand & Scott Peterson2.9.2021A nine-figure exit? How Oceans Apart became a DTC brand worth millions
Talk of the townRoland Eisenbrand & Scott Peterson12.8.2021Not just for gamers: Discord’s leveling up to a mass appeal marketing platform
Talk of the townRoland Eisenbrand & Scott Peterson17.6.2021The latest black hat trick on Amazon: Product “giveaways” for best-seller badges
Talk of the townRoland Eisenbrand & Scott Peterson1.6.2021Poparazzi: Testflight, Tiktok and pre-orders send app to the top in a flash
Talk of the townRoland Eisenbrand & Scott Peterson5.5.2021Trash for cash: Absurdist gross-out vids make major bucks on Facebook Watch
Talk of the townRoland Eisenbrand & Scott Peterson8.3.2021An OMR Exclusive: Shopify to build an affiliate network with none-other than Tiktok as its first partner
Talk of the townRoland Eisenbrand & Scott Peterson20.1.2021How two digital nerds from the Fatherland jumpstarted the Clubhouse hype in Germany
SocialTalk of the townVideoRoland Eisenbrand & Scott Peterson12.1.2021Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
PublishingTalk of the townRoland Eisenbrand & Scott Peterson6.11.2020Playrix: You may not know this billion-dollar gaming company, but you know their ads
SocialTalk of the townRoland Eisenbrand & Scott Peterson16.10.2020Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn
MobileSocialTalk of the townRoland Eisenbrand & Scott Peterson1.10.2020Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers
Talk of the townRoland Eisenbrand & Scott Peterson11.9.2020Metaverse – The full story behind the hottest buzzword in the tech scene
SocialTalk of the townRoland Eisenbrand & Scott Peterson6.8.2020Is the Clubhouse buzz a sign of bigger things to come for social audio?
Talk of the townRoland Eisenbrand & Scott Peterson16.7.2020The LinkedIn ranking: Here are the leading LinkedInfluencers and companies
Talk of the townRoland Eisenbrand & Scott Peterson4.6.2020Calendar Marketing: How media outlets and brands are taking aim at your calendar
Talk of the townRoland Eisenbrand & Scott Peterson30.4.2020Google Shopping is now free (sort of)—Should Amazon be worried?
Talk of the townRoland Eisenbrand & Scott Peterson19.3.2020TikTok Growth Hacks: How TikTokkers game the “For You” page
Talk of the townRoland Eisenbrand & Scott Peterson9.1.2020The enigmatic flywheel trend — what’s behind the marketing buzzword du jour
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson5.12.2019$25m in revenue with screenshots–Elon Musk’s marketing masterpiece
SocialTalk of the townRoland Eisenbrand & Scott Peterson8.11.2019Beating the drop: Bots are no match for this Frankfurt skateshop
PublishingSocialRoland Eisenbrand & Scott Peterson24.10.20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?