Talk of the townRoland Eisenbrand & Scott Peterson19.3.2020TikTok Growth Hacks: How TikTokkers game the “For You” page
Talk of the townRoland Eisenbrand & Scott Peterson9.1.2020The enigmatic flywheel trend — what’s behind the marketing buzzword du jour
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson5.12.2019$25m in revenue with screenshots–Elon Musk’s marketing masterpiece
SocialTalk of the townRoland Eisenbrand & Scott Peterson8.11.2019Beating the drop: Bots are no match for this Frankfurt skateshop
PublishingSocialRoland Eisenbrand & Scott Peterson24.10.20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?
SocialTalk of the townRoland Eisenbrand & Scott Peterson2.10.2019Uncovering second-hand fashion platform Depop
SearchTalk of the townRoland Eisenbrand & Scott Peterson13.9.2019Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?
SocialTalk of the townRoland Eisenbrand & Scott Peterson26.8.2019How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
MobileTalk of the townRoland Eisenbrand & Scott Peterson19.8.2019These teens generate billions of views with AR effects Instagram and Snapchat
OMR NewsTalk of the townRoland Eisenbrand & Scott Peterson10.7.2019The answer to “the question is what is the question?” IS your lineup for OMRAS19
Talk of the townRoland Eisenbrand & Scott Peterson14.6.2019Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of tomorrow
Talk of the townRoland Eisenbrand & Scott Peterson4.6.2019Getting the drop—Amazon is now betting on the marketing strategy du jour
Talk of the townRoland Eisenbrand & Scott Peterson20.5.2019This Danish lawmaker grabs votes, where others grab themselves—on pornhub.
OMR NewsTalk of the townRoland Eisenbrand & Scott Peterson10.5.2019State of the German Internet 2019: The OMR keynote for OMR19—including slides
OMR NewsRoland Eisenbrand & Scott Peterson26.4.2019The OMR19 New York Jet: Starring the Gimlet podcast king, top digital journalist from The Atlantic and the Amazon Alexa prophet
MobileTalk of the townRoland Eisenbrand & Scott Peterson26.2.2019Amazon’s cutthroat advertising tactics could cause merchant margins to crash
MobileRoland Eisenbrand & Scott Peterson20.12.2018Supbot: Did a Torontonian teen turnover 280K with a Supreme bot app?
SocialTalk of the townRoland Eisenbrand & Scott Peterson8.11.20182 million registrations in 2+ weeks—but what is Initiative Q? The future? The blueprint? Or a scam?
SocialTalk of the townRoland Eisenbrand & Scott Peterson30.10.2018The scoop on the drop: where did the latest marketing strategy come from and how does it work?
PublishingSocialTalk of the townRoland Eisenbrand & Scott Peterson18.10.20183.4 million impressions with a single posts—the latest reach trick on Facebook
Talk of the townRoland Eisenbrand & Scott Peterson5.9.2018Shots fired in war against name-brand products: “Wouldn’t you rather buy an Amazon product…”
SocialTalk of the townRoland Eisenbrand & Scott Peterson18.6.2018Meme-baiting your way to the top: the Balenciaga playbook
