merconic

merconic is a specialist Shopify agency based in Berlin. As a Shopify Select Partner, we help direct-to-consumer brands build, migrate and improve their online stores. We combine strategic consulting, design and technical implementation with a clear focus on commercial performance and everyday e-commerce operations.

Our core services:

• Shopify & Shopify Plus: Store setups, migrations and relaunches with suitable themes, intuitive customer journeys and custom functionality.

• Conversion optimisation: Store audits, data-driven improvements and A/B testing to reduce purchase friction and generate more value from existing traffic.

• Plytix & product information management: PIM implementation, data modelling and structured delivery of product information to online stores, international markets and marketplaces.

• AI consulting & automation: Identifying practical use cases, prioritising them by value and effort, and implementing suitable tools and workflows – including product content, translations and internal processes.

• International expansion: Setting up and improving international Shopify markets with localised content and coordinated operations, with a particular focus on Italy.

• Integrations & retention: Connecting ERP, PIM and other business systems, alongside email automation, tracking and reporting.

We treat the online store as part of a connected business: product data, technology, marketing and operations need to work together. We support our clients from the initial assessment and prioritised roadmap through implementation and ongoing optimisation.

We work particularly with D2C brands looking to professionalise an existing Shopify store, enter new markets or reduce manual work.