Helena Wagner
Helena Wagner is a freelance expert specializing in email marketing and electronic customer relationship management (eCRM). She helps national and international brands to sustainably increase customer loyalty through data-driven and automated communication strategies.
Her range of services covers the entire lifecycle of email marketing: from strategic consulting and tool selection (including a focus on Klaviyo) to technical setup and CRM integration to the operational implementation of newsletter campaigns and marketing automation (flows). In addition, she offers expertise in the areas of SMS and WhatsApp marketing, lead generation, and the design of loyalty programs.
Helena Wagner works on both a project basis and in long-term monthly support. She combines creative storytelling and design with technical precision in segmentation and personalization. Her references include well-known brands and companies such as Just Spices, Stadtsalat, Glow25, Artstar Verlag, and Concrete Jungle. The goal of her work is to build a brand's community in the long term and achieve measurable sales increases through optimized customer journeys.