Easy Digital Marketing (EDM) is an innovative Swiss all-in-one marketing platform developed by EWA Solutions GmbH in Zug. The platform positions itself as a smart, budget-friendly alternative to traditional agency models. Its goal is to make high-performing online marketing as simple and accessible as possible for SMEs, brands, and marketing teams—without requiring any programming knowledge, time-consuming setups, or fixed agency fees.
EDM’s offering is based on three key pillars:
- AI-powered Google Ads: Users can create, optimize, and manage search engine ads in no time using integrated artificial intelligence.
- Banner & Video Advertising (Programmatic): EDM enables companies to easily run visual campaigns on premium websites and precisely target their desired audience.
- Centralized real-time dashboard: A free reporting tool consolidates data from EDM, Google Ads, Google Analytics, and Meta campaigns into a clear, intuitive interface.
The platform operates on a transparent, purely usage-based pricing model (e.g., a percentage commission on the Google Ads budget or a fixed CPM for display ads). Behind the scenes is EWA Solutions’ team of around 30 experts, who are also available to assist customers with personalized consulting, onboarding, and strategic support as needed. The platform’s users include well-known companies such as Volvo Car Switzerland, Emil Frey, and Liechtensteinische Landesbank.
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