DMC21 Speakers

As a Strategic Business Partner Daniel consults companies how to successfully utilize Facebook for their marketing activities. Before he joined Facebook, Daniel spent much of his career as entrepreneur managing different e-commerce companies.

Nadine leads the Product Marketing for Facebook in Berlin and is responsible for the DACH countries, the Benelux countries and Central as well as Eastern Europe since 2016. In her role, she supports companies and agencies to use Messenger and WhatsApp for their marketing activities successfully. Prior, the proven product marketing expert has worked as a Client Partner FMCG and Retail for Facebook for five years.

Richard Offermann is Managing Director Client Sales of STRÖER MEDIA SOLUTIONS and in this role he is responsible for the entire national customer base. Richard and his key account management team control advertisers in all out-of-home and online sectors.

Ramona has been working at Facebook since 2018. As Product Marketing Manager, she is the interface between regional account teams and the product teams responsible for the further development of marketing activities on Facebook, Instagram, WhatsApp and Messenger in the commerce area. Prior to joining Facebook, Ramona worked as a digital strategist for several years and was responsible for various online marketing channels on an international level at various companies, including Goodgame Studios, TOM TAILOR and Vistaprint.

Michael has been at Facebook since 2015. Together with his team, he looks after fashion clients such as the Otto Group or Zalando and helps them to increase the efficiency of their digital communication both strategically and tactically. Automation, personalization and creative scalability are currently the most prominent topics. Michael is a veteran of performance marketing and before joining Facebook he was responsible for the publisher business in the DACH region for many years for Awin, Europe's largest affiliate network. Prior to that, he was responsible for building the eCommerce business at E-Plus and Debitel.

Michael is responsible for all activities of Kameleoons in the German speaking countries. Based in Offenburg in the Black Forest, he leads a constantly growing team that takes care of all customers and leads in the DACH countries. In addition to over 10 years of experience in sales and consulting, he also held leading positions at Burda Direct and Kesselhaus GmbH.He teaches at several universities, sharing his know-how and experience in conversion optimization and business management. Michael holds an Executive MBA from the University of St. Gallen (Switzerland).

Before joining Tableau, Miriam finished her Master's degree in marketing intelligence. During her studies, she worked in different companies gaining deep insights into how firms handle data and the analysis of it. Knowing that there is a lot of potential for improvement, she started as Associate Solution Engineer at Tableau with the goal to enhance the people's data usage and analytical capabilities using Tableau. She enjoys beautiful dashboard design and playing around with data and difficult problem statements - this is what boosts her excitement for Tableau's products over and over again!

As politics and communications expert, Benjamin Bawey is a social media expert with more than ten years of experience in Germany and abroad. His main topics include Digitial Campaigns, Targeting, Retargeting, Social Media Listening and Crisis Communication.

Magith addresses the company's global vision for customer engagement and how Braze can help brands feel empowered to create more meaningful, human conversations with their customers.

Filip Egert studied at the University of Washington in Seattle where he was able to dive deep into the Amazon ecosystem. After he had worked in London as a consultant he joined Remazing at the end of 2017. With his team at Remazing, Filip leads all activities regarding Amazon Marketplace and hybrid Amazon structures as well as Amazon Advertising and DSP. Due to the international orientation of his daily work and the time he spent in the "Amazon City" Seattle, he is always informed about the latest global Amazon developments.

Johannes Stabel has been working in the agency scene in the field of performance marketing and paid ads since 2009. As Chief Operating Officer at the Berlin-based online marketing agency internetwarriors, he is responsible for the strategic and technical management of all operational processes. His core competencies include the cross-channel analysis, evaluation and management of all online marketing measures.

Mona Szyperski, Marketing Manager DACH at Talkwalker, has been working in PR, social media and marketing roles for over ten years, primarily for companies in tech, IT & consulting. She is co-founder of Digital Media Women (#DMW) in Cologne and Women Techmakers Frankfurt/Rhein-Main; two initiatives that advocate for visibility and equal participation of women in the tech industry.

Christina Schlesinger is VP Sales at Adverity. Having spent her entire career in the Marketing-SaaS-industry, she is well experienced with the challenges companies face when it comes to understanding what drives their business and how to implement innovative technologies. She is specialized in consulting companies on how to best leverage technology, become more data-driven and act on the potential of intelligent marketing analytics.

Christian J. Ward is the Executive Vice President and Chief Data Officer at Yext focused on the expanding applications of knowledge graphs and data asset optimization. His focus is to help Yext clients identify, value, and structure their knowledge graphs to maximize their data value. Ward is the co-author of the Amazon top release Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships around the world, from small entrepreneurial firms to the world’s largest data companies. Ward worked for SourceMedia, Infogroup, and Thomson Reuters. He has been quoted in publications like the Wall Street Journal, Forbes, Fortune, and GeoMarketing.

Mike combines years of retail experience with domain expertise in digital marketing to deliver insights with a bias toward business outcomes rather than campaign outcomes. In retail, Mike has done everything from warehousing and delivery to purchasing and catalog management. In marketing, he has worked in paid acquisition with a special focus on Google Ads and executing digital maturity strategies. Mike has also managed software products in campaign data visualization and campaign automation. He has been featured in publications like Search Engine Land and at conferences like SMX.

Irene partners with smec’s biggest clients who are situated in the electronics, fashion and furniture industry. Her main role is to understand their strategic goals and to put them into actionable roadmaps in order to achieve profitable growth. Her strong specialisation in acquisition channels drives the development of a test and learn mindset together with her clients to find the best campaign setups, data enhancements, audiences, budgets and more. Currently she focusses strongly on margin-based bidding strategies based on basket insights and how the push of private brand’s effects the overall margin.

Marko Jelicic joined BASF in 2012 as a trainee in Corporate Communications. Since then, he has worked as a project manager at BASF Anniversary (Creator Space Online), as a press officer for the Automotive division, was responsible for global market communications for Animal Nutrition, and since 2019 has headed Global Online Communications in the Agricultural Solutions division. Marko Jelicic holds an MA in Journalism.

University Professor & Academic Director, Universität Hamburg & HMSArmin is a tenured professor of Media Economics at the University of Hamburg and director of the MBA programs of the HMS– a public private partnership of selected universities, the city of Hamburg and a foundation of more than 50 renowned digital and media companies. As his professor he was one of Philipp Westermeyer’s early mentors and one of the founding fathers of the OMR. His background includes a Ph.D. in Economics, a full time professor position at the Bauhaus University, over 15 years of university teaching and entrepreneurial experience in a variety of management areas. He has published, presented, and consulted in many areas of economics, policy and management.

For over 15 years, Thorsten has been personalising online retail with epoq and his team through the use of various software services developed in-house. The objective of using the services is to create a 1:1 communication with online shoppers and to constantly offer them new shopping experiences. The personalisation is carried out on the basis of artificial intelligence (machine learning) and along the customer journey of the online shopper. To do this, epoq uses the latest data science methods.

Steffen Braun is Vice President and one of the partners at Civey. His focus is on the conception of new projects and the development of suitable customer solutions in the fields of business and politics, which primarily include impact measurements, real-time data on target groups and thought leadership studies. The trained political scientist previously worked in the field of political communication for around ten years, including as a site manager at Edelman.ergo (now Edelman), where he looked after companies, ministries and associations.

From regular website inventory to online marketing breakfast TV - as a digital architect, I've been preaching my slogan for years: More ❤️ for your website! Whether with my sparring, as a speaker or live on LinkedIn & other platforms: my goal is to create online marketing that inspires. As an entrepreneurial partner, with the help of a strong network, I take care of strengthening the heart of your strategy day by day - your website. I am also passionate about sharing my knowledge: I am a lecturer for online marketing at various educational institutions such as the Hamburg Media School and the European Media and Business Academy. As a digital host on Twitch, I regularly answer your questions in live formats & pass on useful impulses & tips.

Tom Adebahr has been Vice President Sales at XING Marketing Solutions GmbH, the online advertising unit of New Work SE, since 2020. As a graduate in business administration, he began his career at Yahoo and the price comparison portal Kelkoo before joining guenstiger.de in 2007, until last as Head of Sales for Germany and the UK. In 2013, he became Sales Director Northern Europe at ePages. There he expanded the business with sales partners in German-speaking countries, Scandinavia, Benelux, Great Britain and Eastern Europe. In 2017, Tom took over the position as Director Sales at XING Marketing Solutions GmbH, where he was responsible for developing and implementing sales strategies and achieving strategic objectives.

Ex-Zalando Product Owner for global price optimization algorithm, Felix Hoffmann, co-founded 7Learnings in 2019. Previously, he worked as a pricing consultant for A.T. Kearney for 6 years. At 7Learning, he is responsible for customer success, product management and human resources. Felix is an expert on pricing, digital monetization and advanced analytics.

Simone Lafargue has more than 16 years of experience in strategy and coaching with a focus on growth strategies. She has advised numerous companies, start-ups and agencies on the definition and long-term planning of a stringent growth strategy. Before founding Amaze Growth, Simone held management positions at Accenture and Strategy&, among others. Since the beginning of 2017, Simone has been CEO of Amaze Growth, a consultancy specializing in growth strategies. Simone is fluent in German, English and French.

obin Everding has been working for shopware AG since 2016. The Key Account Manager is responsible for looking after some of the software company's most important sales partners and helping them realize their growth potential. As a modern sales expert with an affinity for e-commerce, he feels at home not only in pitches and strategy talks, but also in podcasts and live talks.

Timothy Stadié is Principal Solutions Consultant at Tealium and an expert in Customer Data Platform solutions. With more than ten years of experience in performance marketing, user experience optimisation and customer data management, he also advises companies on all aspects of user data and how it can be profitably activated to improve the user experience.

Dr. Moritz Lukas is the Vice President of Sales and authorized signatory of Taxdoo GmbH. After studying business administration, Moritz worked as a consultant in a leading management consultancy for several years. He then decided to focus on getting his PhD in finance. Moritz has been responsible for Sales at Taxdoo since 2017 and in this role he is in daily contact with online merchants and their tax consultants, in order to discuss suitable solutions for the VAT challenges of cross-border online trading.

Piran Asci, born in 1993 in Berlin, is an entrepreneur, mathematician and process enthusiast. He studied mathematics and business administration at Freie Universität Berlin. His enthusiasm for entrepreneurship came about when he won the Funpreneur Competition at Freie Universität Berlin in 2014. He financed his studies and later his start at KoRo by buying and selling Yu-Gi-Oh! and Pokémon cards. The following year he joined KoRo as a working student and in 2016 acquired the company shares of the then founder Roberts.Piran Asci is now responsible for marketing, sourcing and IT.

Frederik Schröder is the managing director of the AI company knowhere GmbH, which is specialized in intelligent chatbots and successfully automates digital customer communication with its self-developed SaaS solution moinAI. He is an expert in chatbots and artificial intelligence and, with his company, supports over 100 intelligent chatbots from companies such as Geberit, Spiegel, Rose Bikes, Velux, etc. His mission: to unlock the potential of artificial intelligence for companies. He does this on the one hand in his professional practice with customers. On the other hand, within numerous workshops, lectures and webinars, in which he makes the potential of AI and automation experienceable and understandable by providing practical examples.

Nils Zündorf is an Executive Director of factor-a part of Dept and has been an e-commerce consultant and specialist in the development and scaling of paid advertising measures for over ten years. His focus is on Sponsored Ads and the Amazon Demand Side Platform. He unites startup and corporate worlds, online and offline business, and new approaches and existing structures. With a focus on online marketing and customer touchpoints, he pursues the goal of maximising the return on every cent, regardless of the budget. His passion is using marketing channels which allow the advertiser to continuously optimise and expand campaigns, such as Sponsored Ads and the Amazon Demand Side Platform.

Marko Stuka has been active in the MarTech sector for over 7 years and advises national and international customers on digital topics. As Regional Sales Manager DACH at inRiver, he is responsible for sales in Germany, Austria and Switzerland. Marko studied business administration with a focus on sales and marketing and was able to turn his passion for digital media into a career. In his spare time, he advises his local soccer club 'Kickers Offenbach' on marketing topics.

2020 has proven that an intelligently implemented marketing automation strategy can give you the flexibility that’s needed in times of crisis. But how exactly? And what tactics are here to stay? We’ll clear up some myths such as “It’s all working by itself”, discuss challenges like “Automation actually means more work at first”, and show how it all pays off in the end. And not to worry – of course we’ll also talk about AI.

Thomas Dmoch is Head of Digital Marketing at Capgemini Invent and leads the global Connected Marketing offer of the management and strategy consultancy. With a strong background in Automotive and FMCG, he supports companies in reorganizing their marketing teams and agencies to take full advantage of Automation and Content Marketing. Before heading to consulting, Thomas worked as Marketing Director at Skoda and Renault Trucks.

Jobst Schumacher is Head of XCommunication at Philip Morris GmbH. Within the Group, he has held numerous positions of responsibility, including Country Manager Austria, Senior Manager Corporate Affairs and Head of National Force Activation. Now he is part of the biggest transformation in the history of Philip Morris International: the company wants to be much more than a leading cigarette company and pursues the vision of a smoke-free future. Since June 2016, the tobacco company also wants to replace conventional cigarettes in Germany with risk-reduced products compared to cigarettes such as IQOS.

Mischa-Alexander Knief is Manager Brand Experience at Philip Morris GmbH. Within the Group, he held various positions in marketing and has been working for years to make the brand more tangible. His responsibility is also the current "Make Tomorrow New" campaign. The competition, which is staffed by the high-calibre jury of Tim Mälzer, Lea-Sophie Cramer, Fynn Kliemann and Philipp Westermeyer supports the best 30 future ideas in Germany with a total of 1 million €. His long-term goal is to establish the brand as forward-looking, progressive and approachable in the minds of smokers to bring the company a step closer to the vision of a smoke-free future.

Hanna Dau has a Master's degree in Digital Entrepreneurship and gained experience in e-commerce and online marketing at Otto, among others. She has been a Senior E-Commerce Consultant at Remazing for 1.5 years and leads her own team. With her team at Remazing, Hanna works with Amazon sellers and vendors. For her clients, she uses all types of Amazon Ads and is always testing new opportunities.

Dina is Team Lead Sales at zenloop, the leading integrated experience management platform in Germany. Together with her team, she advises companies in different industries on building and expanding their customer experience management. Previously, Dina built sales teams at Meltwater, a Scandinavian data analytics platform, and studied in Augsburg, Bordeaux and Lisbon. With her background in education and communication, her approach is driven by a strong employee and customer focus.

Andreas has been Chief Operating Officer at Invincible Brands in Berlin since July 2020. He started first with the largest brand HelloBody. Since April 2021, he is responsible for the areas of Customer Experience, Operations, Digital Product and Engineering for all brands of the Group. Prior to Invincible Brands, Andreas spent 4 years at Casper as Vice President European Operations, responsible for product development, operations and customer experience. Prior to that, he worked for 8 years at Boston Consulting Group, mainly in the consumer goods and aviation industry. Andreas studied management at the HHL - Leipzig Graduate School and earned his Ph. at WHU - Otto Beisheim School of Management.

Emma Fürniss is a Solution Engineer for Salesforce Commerce Cloud in the DACH region.As an expert on the Salesforce Commerce Cloud solution, she acts as a trusted advisor to the companies that seek to grow their customer-centric commerce business. Prior to joining Salesforce, Emma was driving sales and business development projects as an in-house strategy consultant.

Tao is co-founder and CEO of Mailtastic. He has years of experience in digital marketing and held roles as Head of Sales and Managing Director at a number of leading Digital Marketing companies.

Marcus is one of the pioneers who established SEO as a marketing discipline and the founder of Searchmetrics. In his position now as Chief Evangelist, he is responsible for highlighting the ever-increasing importance of SEO and providing guidance how the discipline should develop in the future, both internally and externally. He has a cross-departmental strategic role: he advises on developments and trends in SEO and supports the product team in driving innovation in the Searchmetrics Suite. In 2016, Marcus was voted European Search Personality of the Year at the European Search Awards. A self-proclaimed data and statistics geek, he is a frequent speaker at conferences and is often asked to comment on the latest trends in the industry.

Bernhard Ollefs is founder and managing director of the Online Marketing agency Webworks. Webworks supports large and medium-size Online Shops to build up, expand and optimize their Online Marketing activities. As one of Zalando´s first employees, he built up the company´s Affiliate Marketing program. Moreover, he developed and implemented Zalando´s Product Search Engine strategy as well as its Offpage SEO activities. Afterwards, he became Head of Online Marketing at the fashion mail order company Witt-Gruppe (a member of the otto group). In this position he took responsibility for all Online Marketing activities (SEA, SEO, Affiliate Marketing, PSM, Email-Marketing) in nine different countries.

Tom Maier started his digital career in affiliate marketing and worked for leading affiliate networks. From 2012, he played an important role in new business for the Berlin-based tech company Sociomantic Labs. Since 2017, he has been supporting software companies in their growth in the DACH region. As an Account Executive, he has been part of the Channable team since January 2020 and is the first employee to support customers from the Berlin office.

Thomas Kuhlmann is Key Account Manager in the Client Sales team of STRÖER MEDIA SOLUTIONS. In his role he consults national brands from the cluster Retail in relation to crossmedia communication solutions at STRÖER. His focus is on all sectors of online and out of home media.

Tim Wiegels leads as Vice President DATA the areas Data Analytics, Data Engineering, Data Science, as well as Data Governance and Experimentation at FREE NOW since August 2018. He is developing and managing the Data-Strategy and looks after a Data-Driven mindset in all areas. Previously Tim worked as Director Data and Marketing at the HitFox Group (todays IONIQ) and at its subsidiary Heartbeat Labs. Further career steps as Data Scientist, Product Owner, Team Lead for Business Intelligence Controlling, Tracking and Reporting, as well as Business Analytics include Goodgame Studios and XING. Tim has studied and received his doctorate at the University of Hamburg and at the Europan Molecular Biological Laboratory (EMBL) in Bioinformatics/Data Science.

As an Account Executive, Sven helps teams build better digital products with the use of Amplitude Analytics. He recently won the global Amplitude Growth Mindset Award for Q1 2021. Before Amplitude, he worked as an Account Executive at Recruitee.

Daniil started off as a developer, reached a CTO position, founded an email startup, and then fully shifted into product management in 2013. He is ex-CPO at VAI Trade, German lending fintech, now a Head of Product at TIER, largest mobility player in Europe ($250M Series C). As a veteran startups mentor from Founders Institute, he gladly shares his knowledge and speaks at conferences such as Product Management Festival. Aside from main work, he develops a PM coaching practice called Product Therapy and produces a product podcast Top Tier.

Since 2017, I have been working with our expert team of psychologists, psycholinguists, and data scientists on the implementation of our technology. My personal background is in Data Science. Over the last few years, I have intensively studied the topics of motivation, motives, decisions, and actions of people. We are now making this knowledge digitally available with our software.

Viktor Zawadzki is serving as General Manager EMEA and APAC at Mediamath, a leading global provider of DSP and DMP solutions. He is a digital marketing and programmatic veteran growing up in the Berlin start up world at Jamba at the Rocket Internet start up eDarling, leading the programmatic trading desk Spree7 and holding various positions at MediaMath

As Head of Strategic Growth, Kolja Brosche is responsible for the strategic development of business in Germany. He has over 20 years of experience in the digital industry and has held various management roles, including in media agencies, digital marketers, and technology and software providers in the adtech and martech sectors. Most recently, as EMEA Agency Alliances Director at Oracle, he headed the international agency partner network for the Oracle Marketing Cloud area in Europe.

Ekkehardt Schlottbohm, RVP Central & Nordics, has been responsible for PubMatic's Central European business since May 2019. Schlottbohm, who is based in PubMatic's Hamburg office and supports the teams in Munich and Berlin, uses his extensive know-how to drive the acceptance of PubMatic's mobile and video solutions in the key German market. In addition, the business economist is expanding further Central European business in Austria, Switzerland, the Czech Republic and Poland. Ekkehardt Schlottbohm has more than 12 years of experience in the digital world, including the buying side and programmatic advertising in video, native and contextual.

Stephan Köhler is a specialist in PreferenceChoice at OneTrust. Through years of experience in the marketing industry combined with his great interest in data protection and the associated ethics, Mr. Köhler today focuses on the efficient implementation of OneTrust consent management. Due to the GDPR and the upcoming e-privacy regulation, it is becoming more and more important for companies to be compliant with these laws and at the same time to maintain the high opt-in rates so that all stakeholders and related interests in tailored products and services are preserved. Mr. Köhler is the right contact person for all aspects of this topic and is responsible for the implementation in the German-speaking area from the DAX30 company to the hidden champion of the respective industry.

Christian Gersmeier has been pursuing the mission of bringing TV & digital closer together for 9 years at ProSiebenSat.1. Starting as a social media manager, he is now responsible for the media strategy of TV formats and digital products as VP Media, Analytics & Innovation. In a holistic approach, this includes not only our own TV trailers and classic media channels such as OOH but also digital media & performance marketing - with Christian's mission showing initial success

Sabrina Betz entered the field of online marketing 3 years ago, and is now specialised in performance marketing. In her current role as Performance Marketing Manager at ProSiebenSat.1, she not only translates classic TV campaigns into the digital world, but also pursues, above all, clearly defined conversion goals for ProSiebenSat.1's various web presences and digital products.

Thomas Kammerer is Vice President at Conversion Maker - authorized Mixpanel partner in Germany. As an expert in data-driven optimization strategies, he knows the best of breed solutions in the digital world. Using his knowledge of consumer psychology, he helps e-commerce brands to optimize their conversion rate and shares best practice cases with the online marketing community on a regular basis.

Thomas Kammerer is Vice President at Conversion Maker - authorized Attraqt partner in Germany. As an expert in data-driven optimization strategies, he knows the best of breed solutions in the digital world. Using his knowledge of consumer psychology, he helps e-commerce brands to optimize their conversion rate and shares best practice cases with the online marketing community on a regular basis.

Jens Pöppelmann (51) is head of Marketing and PR as well as Business Development on the d-force management board, with a focus on Europe. He has been with Mediengruppe RTL since 2001, first as a project manager at RTL interactive, and since 2001 at the marketer Ad Alliance. As General Director Ad Operations, he is responsible for the technical development of advertising solutions, such as cross-device, as well as for the technical background of automated, programmatic sales of advertising space. Previously, he was responsible in various management positions for all issues related to process and infrastructure of booking systems, tools and ad servers. Pöppelmann is also involved in industry associations such as the BVDW.

Alen Nazarian is responsible for Product and Technology at d-force management board. The 47-year-old has been CTO of ProSiebenSat.1 marketer SevenOne Media since 2016. His responsibilities as technical director include the technologies for the ProSiebenSat.1 Group's online ad business, the development and operation of programmatic platforms, and video ad delivery solutions in the Addressable TV segment. Since 2019, he has also been a member of the Supervisory Board of the adtech holding company virtual minds. From 2010 to 2016, the trained network application engineer headed the Adtechnology division at SevenOne Media. Before that, Nazarian worked for various companies in the field of adtechnology, including AOL.

Matthias Scharpe ist Senior Account Executive bei Salesforce für B2B Commerce in den Branchen Automotive und Manufacturing. Mit über 20 Jahren IT- Vertriebserfahrung in leitenden Rollen und über 10 Jahren Salesforce Erfahrung hat er mehrfach Salesforce implementiert und die Vorteile von Salesforce für seine Mitarbeiter und Kunden realisiert. Mit B2B Commerce die Kundenbeziehungen auf eine neue Erfahrungsebene zu heben und Prozesskosten zu senken ist seine Motivation.

Michael Pleuser is Vice President at OSRAM GmbH, where he has worked in various positions for over 20 years.Together with his team, he is responsible for the strategic projects of sales digitization, such as increasing the degree of digitization in sales along the entire customer journey, as well as the development of corresponding KPIs and sales automation in the Automotive business unit.