DMC21 Speakers

Damian Maib is the founder and CEO of Genuine German. He develops and executes eCommerce and marketing strategies for German brands to reach and secure their share of the Chinese market. Genuine German, with its holistic brand building approach, strongly utilizes the combination of large sales platforms with intense social media marketing (e.g. Alibaba and RED). Damian works and lives in Shanghai and Berlin. Genuine German clients include multi-national corporations and well known late stage startups.

Wenjing Liu is a Chinese eCommerce professional at Genuine German. Wenjing has grown up as an eCommerce and social media native. She studied in China and France, and found her passion in helping European brands entering this complex market. She is an expert in transliterating European product and brand strategies to the local Chinese environment, while being aware of the operational and regulatory intricacies of the specific product. Wenjing lives and works in Shanghai and Berlin.

Daniel Holm is responsible for the online sales of brands & agencies in Germany, Austria and Switzerland at Outbrain. He gained experience in online marketing during his roles at AOL, Nayoki Interactive and LEAD digital. Most recently, Daniel Holm was Sales Director for the trade magazine LEAD digital at the publishing house Werben & Verkaufen. He is a graduate in electronic marketing and a specialist in Native Advertising, advising brands and agencies on the distribution of owned, earned and paid media, video advertising and Native Programmatic.

Lisa is a German-Chinese marketing expert with a tremendous track record in the beauty industry. As former Head of Brand and Social Media Marketing for L’Oréal China, Lisa managed performance and brand marketing across the whole brand portfolio. Under her supervision both mature- and newcomer brands have been able to leverage social channels to the fullest.

As Key Account Manager, Niklaas plays an integral role in supporting large national and international Shopware customers and partners for almost 3 years. His training in business economics, master's degree in Scotland and experience abroad characterise his orientation in international sales – a professional background that is hugely beneficial as Shopware continues to expand in Germany and abroad.

Michael is responsible for all activities of Kameleoons in the German speaking countries. Based in Offenburg in the Black Forest, he leads a constantly growing team that takes care of all customers and leads in the DACH countries. In addition to over 10 years of experience in sales and consulting, he also held leading positions at Burda Direct and Kesselhaus GmbH.He teaches at several universities, sharing his know-how and experience in conversion optimization and business management. Michael holds an Executive MBA from the University of St. Gallen (Switzerland).

Christoph leads the 12-member consulting team at Kameleoon in Germany and supports the sales team in pre-sales activities.With about 10 years of experience in A/B testing and personalization, Christoph has completed hundreds of conversion optimization projects from SEA/ SMA to on-page campaigns.

After his studies in Hamburg, Felix Schlenther started his professional career in the Berlin start-up scene and has since been advising corporations and fast-growing companies on digitalization issues. Since 2018, he has also been supporting traditional retailers and e-commerce pure players in customer experience management. His central question: How can companies turn their customers into true fans?

Eleftherios Kousakis heads up the sales team DACH, BENELUX & CEE at AB Tasty - the fastest growing provider of AI-based experiments and personalization. Elef has many years of experience in e-commerce: he started out in a digital marketing agency with a B2B focus, then moved to an international SaaS company known for its AI driven recommendation engines, before joining AB Tasty to help companies achieve more conversions and revenue from their digital assets.

Liane is working as Creative Strategy Lead at Snap Inc. for the DACH region. Together with a team of international designer, video and AR experts she supports brands to successfully and effectively advertise on Snapchat. Before joining Snap she worked as a strategic planner for agencies like Jung von Matt, Mother and Code + Theory. She combines a strong knowledge in brand strategy with creativity and tech knowhow. She likes to drive innovation and build brand experiences that reach goals. In 2019 she was voted into the Top 100 of the German communication industry. She is a member of the ADC Germany and APG.

Jan Müller, Sector Lead Performance DACH at Snap Inc., is in charge of supporting international performance advertisers from the German speaking countries. As an expert on showing companies how to successfully advertise apps and maximize user acquisition, he works with some of the biggest players in eCommerce, Gaming, Travel/Mobility and Consumer Apps. The ex- Googler and former business consultant of Boston Consulting Group was part of the Snapchat DACH team from the very beginning and knows best how to develop and implement performance campaigns and strategies for Snapchat on an international level.

Magith addresses the company's global vision for customer engagement and how Braze can help brands feel empowered to create more meaningful, human conversations with their customers.

Matthias Meisdrock is the managing director and founder of OMQ GmbH. His roots are laid on the fields of technology and design. He is responsible for the strategical planning and further development of new technologies. His interest is focused on developing complex technologies into easy-to-use products that offer intuitive interfaces for the great masses.

Sven Knierim has many years of experience in the Internet and financial industry. Already during his studies he founded his first Internet startup. After moving to the financial industry, founding an Insurtech start-up company and working as a key account and business development manager in one of Europe's largest comparison portals, he is now responsible for sales at Reputation.com, the global market leader for Online Reputation Management, in the German-speaking region.

Andy has over 20 years experience in the mobile industry. His company Phiture, a Berlin-based mobile growth consultancy co-founded in 2016 with Moritz Daan, consults clients around the globe on mobile growth topics, helping them develop and implement holistic mobile growth strategies. Prior to Phiture, Andy led the user retention team at SoundCloud in Berlin. Andy published the Mobile Growth Stack, widely adopted as an essential framework for marketers, which he continues to develop. Andy started out as a developer at Nokia where he developed the classic arcade shooter ‘Space Impact’, one of the first mobile games in the industry.

Christian is a passionate developer who stands behind his work with all his heart. Born in Austria, he has come into contact with many areas in his career, from programming apps for Windows and mobile devices to web development and developments for sports broadcasting systems. Since 2015 he has found his passion in e-commerce, where he is constantly working on new technological advances and optimizations in the areas of DevOps and QA at dasistweb. That's exactly why his motto is always: "If I like something, then I have to leave!

Kristof Kruse gained first experiences in e-commerce during his business studies in several internships, among others at ebay. He has been working for ARMEDANGELS for more than 11 years and, as a proven expert with years of experience, is currently responsible for all online channels of the Eco Fashion Brand. His field of activity includes acquisition, development, integration, modification, operation and maintenance of applications for the digital distribution of the product portfolio.

Peter Mielke studied business administration focusing on international management and project management. He is guiding clients within the field of content and explicitly digital asset management for over 13 years and is heading CELUM’s sales operations in Northern Germany, the Nordic countries, the US and Canada.

Benedict completed his undergraduate degree in business studies at the EBS (Oestrich-Winkel) and continued his academic career in an international environment with a M.Sc at CBS (Copenhagen) . Parallel to his studies, he gathered valuable experiences in the consulting sector and Berlin's start-up environment as a founding team member of Gymondo. In 2016 Benedict co-founded squarelovin, a SaaS business enabling brands to fully benefit from visual user generated content shared in social media.

Katja Griesser is the new MMA Country Director in Germany and a marketing and media expert with 16-years of industry experience. She started her professional career at Sky Deutschland being responsible for Marketing cooperations along with international e-commerce projects. She gained deep insights in media campaigns and technology as a driver of strategic digital cooperations. In 2009 Katja joined Telefònica Germany being General Manager for netzclub.net - an emerging mobile brand which was the first ever launched ad-funded Telco-product in Germany. Later she was promoted to Global Head of Sponsored Data being responsible for developing all sponsored mobile media products across the Telefònica global footprint. Katja is a recognized expert for mobile media, technology and for developing new business models for digital advertising.

Markus Wuebben, with a PhD in Data-Driven Marketing from TU Munich, is a marketing veteran for data-driven applications. For Rocket Internet, he developed a solution for multichannel campaign management that was used by more than 70 companies in 20 countries. Moreover, he was Customer Management Director at EPIC companies as well as Head of Industry Promotions at Arvato/Bertelsmann.

In her over ten-year career, Marina Hedvizak has held various positions both in agencies and companies, and even in the public sector. As a marketing all-rounder she is familiar with PR and event management as well as online and classical marketing. Alongside her job, she completed her Marketing MBA degree at the European University of Applied Sciences in Hamburg in 2018. At Reputation.com Marina Hedvizak is responsible for the entire marketing of the German-speaking countries.

Laura Schwarz has been Country Manager for Central and Eastern Europe at Airship since December 2019 and is responsible for new business and the company’s general representation in the region. She founded her first start-up at the age of 20 in Paris, where she lived for six years.The following 14 years Laura Schwarz worked in both marketing and sales roles in various European cities. Among other activities, she built up the German-speaking market for a British Unicorn start-up with 500 employees, founded a company in the MarTech sector for a Berlin-based venture builder and gained experience in the corporate world as a sales executive at Adobe.

Sebastian has over 12 years of experience in the e-commerce industry. As the co-founder of the UX & e-commerce agency KOMMERZ, he provided consultation to large online pure players, corporations, and medium-sized companies. He is an expert in all areas of customer experience strategy and implementation in digital sales channels. Sebastian's work has been rewarded with multiple awards (e.g. Agency of the Year 2018 of the Shop Usability Awards). In 2019 KOMMERZ merged with the Bocholt-based bicycle manufacturer and retailer ROSE Bikes. In his role, Sebastian spearheads ROSE Bikes rise to the CX leader in the industry, setting new standards.

Lucas has is an experienced expert in e-commerce technology and strategy. He advises global companies on the development and implementation of successful digital customer engagement strategies. After working in the USA and Canada, Lucas has settled in Berlin, where he is responsible for the company's growth in Germany, Austria, and Switzerland.

Markus experience with SEO began even before Searchmetrics was founded when he launched his first website in 1998 - a blog about the German Soccer League. Later he worked as both as a consultant in agencies and as an in-house SEO where he put his knowledge and skills into eCommerce, travel and communication. He is primarily focused on the technical side of SEO, although he has also worked in a content agency. Since 2018 Markus has worked in the sales department at Searchmetrics helping new customers find the perfect Searchmetrics solution.

Matt Hoban is a Director at the marketing and innovation consulting firm TD Reply. With more than a decade of experience in the marketing, creative and communication industry, Matt has worked with some of the world's biggest brands, driving creative and marketing excellence from the hubs of Shanghai, London and Berlin. A firm proponent of data driven creativity, Matt is focused on helping drive sustainable change to the worlds of marketing and creativity.

For the past half of a decade, Thomas Wantuch has been active at Vodafone as project and program director. His current focus lies on 5G-related client projects, where he helps moves innovative solutions, including AR, forward.

Tim Kretzschmar has been at Vodafone for nine years and is currently Project Manager in the area of Enterprise, Customer Solutions & Projects. His primary focus is on solutions in Marketing & Communications, as well as innovative and agile project management methods.

Sylvia Veser assists clients in the development of future-viable solutions for their needs through close collaboration. She has been active as a project manager for the past five years at Vodafone. As a product owner, her responsibilities in the Enterprise sector include the commercialization of AR concepts.

User Centricity has become second nature to Dennis. As a user researcher and business designer, he is particularly interested in the best possible combination of customer and business requirements. He specialises in the development of new digital services and business models with a focus on a differentiating customer experiences. Dennis is part of the Business Design & Digital Strategy Team at IBM iX in the Dusseldorf studio.

Max is part of the Business Design & Digital Strategy Team at IBM iX in the studio Dusseldorf. As a business designer he combines business strategy expertise with a design mindset to develop people-centric business initiatives. As a Design Thinking Coach, workshops are his "Happy Place". He supports clients in operationalising their digital strategy and making their business model and services future-proof.

Volker joined Salesforce in 2018 as a sales expert for Salesforce Audience Studio. Today Volker leads the Salesforce Data & Identity Specialist Team (Salesforce Audience Studio, Data Studio, Advertising Studio and Interaction Studio) as well as the Datorama Specialist Team. Before Volker joined Salesforce, he headed the Data Driven Marketing Product Specialist Team at Adobe in Central Europe.

Alisa started at Salesforce in 2020 as a Data & Identity specialist within the Marketing Cloud. Before Alisa joined Salesforce, she worked in the adtech industry at adform, where she was responsible for increasing sales for the existing client portfolio. Before and during her studies she worked on the agency side, where she gained experience in various marketing channels.

Agata Niehage is helping organizations in the process of digital transformation and change management. Her e-commerce journey started in China back in 2010 and is action-packed ever since. She works both on the strategic and operational aspects of digital business, support in bridging the gap between technology and business to achieve success and growth. Agata Niehage worked on many international, cross-disciplinary projects across different industries and use cases. Currently focusing on building marketplaces in the solar business to bring together all market players onto shared platform to provide people with easy to access independent energy supply based on renewable energy.

Rainer Schönberner is a Principal Customer Success Manager atSalesforce where he is the trusted advisor for his customers for the B2BCommerce Cloud. In his over 25 year career Rainer held various roles as atechnical consultant, project manager in product marketing and sales.Before he joined Salesforce Rainer worked in the fields of mobilecommunication & payment and NFC, UI/UX design and the IP industry.Rainer holds a couple of patents in the field of mobile communications.

As Senior Account Executive for the Salesforce Commerce Cloud, Jakub Santur and his team are committed to guiding customers through the digital transformation and successfully launching high-revenue eCommerce / customer platforms. He gained more than 15 years of experience in digital, eCommerce and DXP in his previous positions as Sales Manager of a digital agency or as Director eCommerce and EMEA Sales at a DXP SaaS provider.Jakub is a strong advocate of the strategic alignment of content and commerce across all channels in order to successfully increase end customer loyalty and build new revenue-generating sales channels together with his customers.

Lisa has been part of the Salesforce Marketing team for four years and is active in product marketing. She is responsible for the Commerce - and Marketing Cloud, so marketing automation and digital commerce are daily core topics. She prefers to deal with content creation, but the focus is always on problem solving. Until 2016, she was in field marketing at Demandware (now Commerce Cloud) until the acquisition in 2016.

746/5000Alwin Viereck has been a division manager at UIM since August '18. He is responsible for the programmatic & yield, ad tech and product management departments of the marketer. Before that, he had also worked for the United Internet Group at the affiliate network affilinet since 2012, most recently as Director Product, Strategy & Communication. In 2014 he was appointed a member of the management team. Alwin Viereck has more than 20 years of experience in strategic product development and online advertising. He started his career as the founder and board member of start-ups in the digital education and e-commerce sectors. Other stations were Accenture, DFV Deutsche Familienversicherung and the Holtzbrinck Digital subsidiary Tutoria.

Jens is a Lead Solutions Engineer for the B2B Commerce Cloud with Salesforce. He is an expert for consulting business customers for a successful digital transformation strategy within B2B commerce. He is supporting small business and large enterprises on this journey for prospects and customers of Salesforce since 3 years. Before he was a Manager with the leading consulting firm EY, worked in the area of e-commerce departments for leading B2B wholesalers and retailers like Metro as a Manager of project manager and developer teams as well in the DIY space and was working for the leading POS software vendor as a Director of Innovation.

In his position as EMEA VP of Marketing, John Watton focuses on building awareness of Yext as the Answers Company, whilst strengthening relationships and partnerships with clients and enabling the business’ agencies to deliver brilliant and meaningful work for existing and prospective customers. Watton’s role at Yext follows hugely successful roles at Adobe, Microsoft and SAP. He has over 20 years in enterprise technology and eCommerce marketing, and is an active part of the UK industry, having been on the IDM B2B Marketing Council and Business Marketing Collective Executive Council.

Yext has appointed Tobias Dahm as Senior Vice President in Central Europe since April 2020. In this role, he is responsible for all customer-oriented activities in this rapidly growing region. Dahm has 25 years of experience in the technology industry, most recently as Area Vice President at Salesforce for Enterprise Business in Germany.

Christian J. Ward is the Executive Vice President and Chief Data Officer at Yext focused on the expanding applications of knowledge graphs and data asset optimization. His focus is to help Yext clients identify, value, and structure their knowledge graphs to maximize their data value. Ward is the co-author of the Amazon top release Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships around the world, from small entrepreneurial firms to the world’s largest data companies. Ward worked for SourceMedia, Infogroup, and Thomson Reuters. He has been quoted in publications like the Wall Street Journal, Forbes, Fortune, and GeoMarketing.

David Bystricky brings 20+ years of experience in coaching and mentoring. He gained experiences by running two startups, crisis management and leading his own training and coaching company. He joined Dell Technologies 14 years ago predominantly focused on sales training and coaching and since then became expert. Davids is an optimist, an educator with a lot to share and learn from.

Boudewijn has an international background in digital marketing and sales on the advertiser’s and agency side of the digital eco-system. In the last 20 years, Boudewijn has successfully turned-around several organizations into digital leaders by transforming their marketing, data analytics and technology departments. With his hands-on client consulting role, Boudewijn develops tools and services to give brands greater insights and control to generate growth. Within Online Company / Candid Platform, Boudewijn heads up the department which is responsible for technology and data.

Jonathan Beeston is product marketing director at Salesforce Datorama for EMEA. He's spent 20 years in the digital marketing space, with a particular focus on data driven marketing in search, social and display advertising channels. His experience includes time at advertising agencies such as Mindshare and Croud, advising a wide array of clients, as well as sales and marketing roles at technology companies such as Efficient Frontier, Adobe, Integral Ad Science and now Salesforce.

Seit Juli 2020 unterstützt Charles als Strategic Partner Manager bei TikTok Marken und Werbetreibende dabei, erfolgreiche Kampagnen auf TikTok umzusetzen, neue Konzepte auszuprobieren und ihre Marketingziele zu erreichen. Charles blickt bereits auf langjährige Erfahrung in der Marketingbranche zurück. Mit 14 Jahren gründete er die Influencer-Marketing-Agentur "tubeconnect", die namhafte Unternehmen in Marketingkonzepten rund um die Generation Z beriet. Wenige Monate darauf gründete er die Unternehmensberatung "Project Z", die Unternehmen und Persönlichkeiten in ganzheitlichen Kommunikations- und Beratungskonzepten für eine junge Zielgruppe unterstützt.

Tobias leitet das Mid-Market Sales Team bei TikTok für die Region DACH. Zusammen mit einem Team aus Performance Experten entwickelt er erfolgreiche Markt- und Wachstumsstartegien für Startups, kleine und mittlere Unternehmen, und etablierte Brands. Vor TikTok hat er vor 10 Jarhen bei Google AdWords seine Karriere in Tech begonnen. Danach hat er selber zwei Startups gegründet, in Deutschland und im Silicon Valley. Themen wie Discovery Shopping und radikal neue Nutzererfahrung und Marketingstrategien waren dabei stehts sein Antrieb. In 2018 wurde er dazu von Business Punk Magazine aus den 100 kreativsten Gründern auf Platz 2 gewählt. Er stolzer Vater von 2 Kindern und lebt in Berlin.

Jens Bargmann is General Manager DACH, NORDICS, CENTRAL / EASTERN EUROPE at MediaMath, a leading global provider of DSP and DMP solutions. He has held various positions in sales and product management for international technology companies for 18 years. Prior to joining MediaMath, Jens held positions at Marin Software, Glow Digital Media, Zalando, the Figaro Group, Bertelsmann.

As VP Partner Development Lead at MediaMath, Tim is responsible for supporting and advising strategic partners such as agencies, advertisers and providers from the data and supply industry. In addition, as a freelance consultant, he helps companies set up and expand their programmatic ecosystems. He started his professional career twenty years ago at Milchstrasse publishing group. Other roles have included Bauer Media, Microsoft Advertising, Rocket Fuel, GroupM and Dentsu.

Henrik Schulte, Category Manager Marketing & Communications at DSM, is responsible for the implementation of marketing, branding, and digital strategy projects in the various business areas of DSM. In his role, Henrik aims to drive innovation through strategic partnerships that accelerate DSM's digital transformation and lead to sustainable business results. Henrik has been working in the marketing/ media sector for over 15 years and, prior to DSM, was responsible for managing SWAROVSKI's media and digital activities in the procurement sector. Henrik previously headed an in-house media team at Schneider Electric in EMEA and APJ and built up a competence center for the company.

Siamac has a natural passion for data of all kinds and has always incorporated this into its concepts and strategic recommendations for action. His professional path in the digital industry was shaped by the companies mexad, DataXu, GDM Digital and Cadreon, almost all of which are pioneers of programmatic advertising. His philosophy is to focus more on the overwhelming opportunities and less on the potential problems of data-driven marketing and the numerous tools. Together with his team, he helps customers to recognize their own potential and to make the best possible use of it.

Boris has 12+ years of experience in the online world and worked for several big brands in the past (Shop direct group, Zalando, Microsoft, Cisco…) As a Head of Programmatic Boris is responsible for the social and programmatic trading at INNOCEAN for their customer Hyundai Germany.

Alice Sweitzer is a Senior Consultant at TD Reply, specializing in global trends and innovation research for brands across industries and markets. Alice comes with experience working in New York, Washington DC, London, Toronto, and currently Berlin.

Michael Schönacher is a Senior Solutions Engineer for the EMEA region at Airship since July 2019. For more than 7 years he is gathering Pre-Sales experience in the MarTech space at companies like Silverpop and IBM. During that time, he focused on the expansion of their Marketing Automation solutions into the MEA and APAC regions.At Airship, Michael provides clients with the support and technical expertise of Airship’s customer engagement platform to ensure the delivery of their strategic objectives. Linkedin: https://www.linkedin.com/in/michaelschoenacher/

Lisa Dauvermann has been with Facebook since June 2015 and in her role as Industry Lead eCommerce she is responsible for major ecommerce players such as Amazon and Zalando in Europe. Previously, she was responsible for consulting FMCG and retail companies as Client Solutions Manager at Facebook, where she supported companies and agencies in successfully deploying their marketing activities on Facebook & Instagram. Before joining Yelp in 2014, she worked for various agencies in Germany, including stöhr DDB Markenkommunikation and Zum goldenen Hirschen.