Frederic Knaudt

Picnic | Co-Founder Picnic Germany | Speaker

E-Commerce | Startups

Frederic Knaudt got his first taste of the food sector launching a meal-kit start-up. Since 2017, he has built up the German business of Dutch unicorn Picnic. He began his career at the Berlin start-up factory Rocket Internet, where he worked for cosmetics start-up Glossybox, among others. Then came the aforementioned meal-kit start-up Kochzauber, which was financed by venture capitalist Project A. At Picnic, Frederic Knaudt is now building an online supermarket where food is delivered to customers via e-vans. After the business initially launched in NRW, Picnic started its Germany-wide expansion in 2023.

Frederic Knaudt at OMR

Milkman marketing: how Picnic seeks to win the online supermarket race in Germany

Tue, May 7th

11:00 - 11:20