From inspiring talks to exclusive networking, the OMR Festival is the place for digital and marketing insights. These impulses are just as vital for the non-profit world as they are for the for-profit sector. To make that happen, we’re supporting 20 non-profit organizations through OMR26 for Impact.
Sustainability
Putting on an event of this size is not sustainable
Nothing changed about our message from past years. With that in mind, we’re taking steps every year to make the OMR Festival more sustainable, learning as we go. Here's an overview of our measures for #OMR26.
Reusable Program
We’ll be going all-in on reusables again at #OMR26. A quick look back: since 2022, reusable cups for drinks have been standard across the entire exhibition site. To take things a step further, we started testing reusable food containers in our Food Hall B6 in 2023. Together with our partner Vytal, we launched a pilot at OMR Festival 2024, where we tested fully automated return stations for used reusable tableware for the first time. Building on these learnings, together with Vytal we introduced a mandatory, festival-wide reusable system for both drinks and food last year. We’re happy to continue this approach again this year.
Travel
The majority of greenhouse gas emissions at large events are caused by participants' travel activities. In order to encourage climate-friendly mobility, we’ve teamed up with Deutsche Bahn to offer special DB Event tickets, letting you save up to 15% on your train fare. Even better, BahnCard holders can stack their discounts on top.
Gastronomy
To make sure our visitors are well fed, we partner with a bunch of well-known restaurants and food trucks from Hamburg and the surrounding area, serving up their delicious specialties. When it comes to the menu, we try for the OMR Festival 2026 to offer plenty of vegetarian and vegan options alongside meat and fish dishes. At #OMR25, out of roughly 86,000 meals served over the two festival days, around 27% were vegan and 37% were vegetarian.
Awareness concept
As a large event, #OMR26 brings together a wide variety of people and ideas. Solidarity and non-discrimination is therefore a top priority for us at the OMR Festival. We believe in the power of diversity. That is why we stand firmly against all forms of extremist ideologies and condemn all forms of hatred and discrimination. Further information on the measures we are taking to ensure a discrimination-free OMR Festival can be found on the awareness website.
Further measures
Free drinking water
Free drinking water
Just like last year, we’ll be offering free drinking water to all visitors throughout the #OMR26 festival. In doing so, we want to create an even better infrastructure to get the most out of the two packed festival days.
Sustainable content on stages
Sustainable content on stages
At the OMR Festival, the latest developments and topics that concern the marketing and digital scene are given a stage – from the digital economy to pop culture and sustainability. Topics around sustainability and diversity were spread across all stages and easy to find in the program via the “Diversity & Sustainability” filter.
Energy supply
Energy supply
The energy supply poses a challenge for many large events, especially if there is no established electricity supply at the location. For the OMR Festival, we use the Hamburg Messe site and infrastructure. This means that we also use the Hamburg Messe energy supply, which consists entirely of renewable energy sources.
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