Ann-Katrin Schmitz

Novalanalove, Baby Got Business | Founder & CEO | Speaker

Social | Influencer

Ann-Kathrin Schmitz is the person brands in Germany turn to for support with their social media efforts—especially when influencers are involved. In 2014, she co-founded fashion blog Novalanalove with her fellow student Farina Opoku. Under Schmitz’ management, Novalanalove evolved into first an influencer brand and then to a lifestyle brand. Today, the 32-year-old not only supports large companies and brands, but has evolved into a personal brand in her own right thanks to her business podcast “Baby Got Business.”

Ann-Katrin Schmitz at OMR

Back to the social future: A journey back in time to understand the future of social media.

Tue, May 7th

08:05 - 08:25

Red Stage

Navigating the Intersection of Artistry and Branding: Insights from Tokio Hotel

Tue, May 7th

11:25 - 11:45

Blue / Food Stage