Where technology and innovation meets taste. With glo™, BAT addresses nicotine consumers who want to consume tobacco in an innovative way. glo™ heats real tobacco – without burning it. Since this year glo™ is part of the OMR family, which we are very proud of. The OMR is a place that, just like the glo™ brand, stands for self-determination and authenticity, but also for creativity, dynamism and innovation. With glo™ we have a brand at our side that represents the transformation of an entire industry. For this purpose, we offer our partner an additional platform to enable a perfect symbiosis of online and offline activations with innovative formats such as "Reel Talk by glo™".