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Booth A1 D10Booth A1 D10

BAT Germany


Where technology and innovation meets taste. With glo™, BAT addresses nicotine consumers who want to consume tobacco in an innovative way. glo™ heats real tobacco and tobacco-free sticks – without burning it. Since 2023 glo™ is part of the OMR family, which we are very proud of. The OMR is a place that, just like the glo™ brand, stands for self-determination and authenticity, but also for creativity, dynamism and innovation. With glo™ we have a brand at our side that represents the transformation of an entire industry. For this purpose, we offer our partner an additional platform to enable a perfect symbiosis of online and offline activations with innovative formats such as "NEXstage by glo™".

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glo™ Heating Up Creativity - How long-term collabs pay off in storytelling and brand love

Tue, May 7th

10:30 - 12:00

Expo Track BAT, A1