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Torben Lux

Torben is an editor and lead festival programmer who joined OMR in mid-2014. He writes articles and newsletters and is primarily responsible for planning the stage program for the OMR Festival.

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Articles by Torben Lux

Sabukaru-Japan-Publisher-Adrian-Bianco-1

Marketing Rockstars Talk of the townTorben Lux & Scott Peterson 12/29/2022Culture made in Germany? Adrian Bianco is crafting culture in Japan with SabukaruEverything seemed laid out for Adrian Bianco. A promising player in the German ad scene, where he led teams of “creatives” and had a bevy of resources at his disposal. And yet, three years ...

Stussy-Shawn-Stussy-Streetwear-Tiktok

Talk of the townTorben Lux & Scott Peterson 11/9/2022Streetwear OG Stüssy: The comeback of a true originalAmong streetwear brands, the first that typically comes to mind is Supreme. And with good reason, as Supreme has absolutely been crushing hype marketing and perfecting now mainstay strategies such as

OMR-Aftershow-2022-OMRAS-Bootshaus

Mobile Talk of the townTorben Lux & Scott Peterson 8/15/2022The OMR Aftershow in Cologne is back: Here’s who and what to expect after Day 1 at Dmexco

Flowkey

Marketing Rockstars Talk of the townTorben Lux & Scott Peterson 7/1/2022Learning the piano made easy: Berlin’s Flowkey helps users channel their inner Mozart.

OMR22-Aussteller-Announcement-1

Mobile Talk of the townTorben Lux & Scott Peterson 3/15/2022Exhibitor Drop No. 1: Start booking your appointments with these companies at OMR Festival 2022

Turning The Tables Youtube OMR

Youtube10/15/2021100,000 subscribers in four months: Father and son react to albums and Youtube can't get enough

4/23/2021OMR Tech Stack: These Are the Tools and Software We Use for Podcasts and in Marketing