Marketing RockstarsTalk of the town11/6/2020Playrix: You may not know this billion-dollar gaming company, but you know their adsTwo Russian brothers started off creating video games in their bedrooms. In the two decades that followed, they’ve turned it into a billion-dollar company. Despite the fact that the Playrix story ...
Talk of the town10/29/2020Gitti up! Nail polish startup Gitti posts impressive growth without the luxury of deep pocketsIt’s a crucial hurdle for most startups: overcoming a lack of budgetary resources. When it comes to cosmetics, that can be compensated if you are an influencer or have reach to leverage. Jennifer ...
MobileTalk of the town10/21/2020Get ready! Here comes round 2 of Digital Masterclasses by OMR: This is how you can attend
Talk of the town10/1/2020Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers
Talk of the town9/23/2020The inside story of “The Hut Group” and how it reached a USD-6b valuation
Talk of the town9/18/2020The fun and games of free shares: neo broker Bux turns a clever giveaway into scores of new customers
Talk of the town9/1/2020Building a billion-dollar business on Youtube: Toy behemoth MGA is largely an unknown—but it’s bigger than Mattel
Talk of the town8/27/2020Hacking the charts? Why Warner Music is paying USD 85 million for meme accounts
Content MarketingTalk of the townScott Peterson 8/20/2020It’s the latest drop: is “drop servicing” a passing fad or the latest opportunity to get rich quick online?
Talk of the town8/13/2020Social Commerce: The Ultimate Guide to the plethoral murk of shop, shops and shopping functions on Instagram
Talk of the town7/28/2020600,000 subs in 1 month: The viral fairytale of Berlin Jam Skater Oumi Janta
Talk of the town7/10/2020Over USD 1 Million per post despite corona–This is the “Instagram Rich List 2020”